Facts About Butterbear, the Viral Mascot Whose Popularity Became a Phenomenon, Super Cute Favorite of Many People

Butterbear was created by Thanawan “Boom” Vongcharoenrat, an entrepreneur who has long been involved in the food and beverage industry. Boom is the heir of the Coffee Beans by Dao restaurant and the owner of the Skinnylicious brand.

In an effort to establish a new pastry shop in Emsphere, Boom created a cute fluffy bear mascot to represent his brand.

Butterbear has become an icon on social media and an internet idol. With the nickname "Nong Noey," Butterbear actively creates content, including dance cover videos of Asian pop songs, reaction videos, and participating in trending viral challenges.

One interesting aspect of Butterbear is the way fans interact with her. They do not see her as an ordinary mascot, but rather like a little girl with a personality. 

Butterbear is a brilliant example of brand marketing and mascot identity. This mascot not only brings positive energy but also helps connect the brand with customers.

Since Butterbear went viral, sales at the pastry shop have skyrocketed—up to ten times more successful than before.

Butterbear-themed merchandise, such as keychains, has also been selling like hotcakes; the products sold out within just a week after their launch.

Initially, Butterbear was very popular among the Chinese demographic, but it now has fans from all over the world, including a solid fanbase in Thailand. This success has even led to the emergence of counterfeit Butterbear merchandise in the market.

Butterbear also frequently interacts with popular artists such as NuNew, Win Metawin, Minnie (G)I-DLE, and BamBam GOT7.

With a combination of creativity, effective marketing, and warm interaction with fans, Butterbear continues to be one of the most exciting internet sensations today.