Kapanlagi.com - Jennie BLACKPINK officially marks a new history in the world of K-pop with the release of her solo album titled Ruby. Not only did she release a debut album, but she also released seven music videos for various songs from the album. This marks a promotional approach that has never been done by K-pop artists before.
On Saturday (26/04/2025), Jennie launched the latest music video for the song Seoul City, a B-side track from the Ruby album. The video premiered through Jennie's official YouTube channel and social media.
Jennie's move breaks the long-standing habits of the K-pop music industry, where K-pop artists typically only release two to three music videos due to high production and promotion costs. Now, Jennie expands that standard with a bolder strategy. Here is a more detailed review.
Jennie BLACKPINK Releases 7 MVs for Ruby Album, Music Video 'Seoul City' Showcases Stunning Visuals (credit: instagram/jennierubyjane)
Jennie BLACKPINK breaks the tradition of album promotion in the K-pop world by releasing seven music videos from her solo debut album, Ruby. Typically, K-pop artists only launch two or three music videos, especially for the title tracks, due to production cost limitations.
Through this bold move, Jennie sets a new standard in album promotion, opening new possibilities for other artists in the industry. Each music video she releases highlights different artistic sides of Jennie and reinforces her musical identity as a soloist.
Jennie BLACKPINK Releases 7 MVs for the Album Ruby, Music Video 'Seoul City' Showcases Stunning Visuals (credit: instagram/jennierubyjane)
The latest music video Seoul City was released on Sunday (04/26/2025) and immediately captured the attention of global fans. Jennie directly contributed to the songwriting and composition of this song, making it a personal work full of meaning.
Seoul City depicts the wonders of the city of Seoul, a place that Jennie considers the most precious location in her life. This music video showcases the beauty of Seoul, featuring Jennie immersed in the splendor of the city.
Jennie BLACKPINK Releases 7 MVs for the Ruby Album, Music Video 'Seoul City' Showcases Stunning Visuals (credit: instagram/jennierubyjane)
The album Ruby set a record as the highest first-week sales album for a female K-pop solo artist this year. A total of 661,130 copies of the album were sold in the first week, demonstrating great enthusiasm from fans worldwide.
Additionally, three songs from the album Ruby, Like Jennie, Handlebars (feat. Dua Lipa), and ExtraL (feat. Doechii), successfully entered the Billboard Hot 100 simultaneously. This makes Jennie the first female K-pop soloist to achieve this milestone.
Jennie BLACKPINK Releases 7 MVs for the Ruby Album, Music Video 'Seoul City' Showcases Stunning Visuals (credit: instagram/jennierubyjane)
Before the release of Seoul City, Jennie performed at the Coachella Music and Arts Festival, one of the largest music events in the US. She made history as the first K-pop soloist to perform on the Outdoor Main Stage at Coachella.
This performance further solidified her position as a global icon in the international music industry. Jennie also proved her capacity as a solo performer capable of captivating thousands of audiences at a world-scale festival.
Jennie BLACKPINK Releases 7 MVs for the Ruby Album, the Music Video 'Seoul City' Features Stunning Visuals (credit: instagram/jennierubyjane)
In addition to success on Billboard, the album Ruby debuted at number three on the UK Official Albums Chart. This is the highest achievement ever reached by a K-pop solo female artist in the history of that chart.
This success reinforces Jennie's status as a pioneer in globalizing K-pop through her solo work. This step also opens new opportunities for other K-pop artists to penetrate the European music market more strongly.
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