[KALEIDOSCOPE 2023] Memorable Idol x Brand Collaboration: From NCT to Cha Eun Woo, Let's Vote for Your Favorite Idol!

Kapanlagi.com - NCT, Stray Kids, EXO, Lee Min Ho, and Cha Eun Woo are nominated in the Kaleidoscope 2023 organized by KapanLagi.com for the category Memorable Idol x Brand Collaboration. Like in previous years, KLovers can choose who is the most deserving Korean star to win this category through voting.

Along with the global 'Korean wave', more and more Korean stars are being partnered with major brands as the faces of their products. It is proven that the public's enthusiasm for the products is huge with the existence of such collaborations.

Although it was quite challenging to select the candidates who could be nominated for this category, five names were chosen as the most memorable figures in 2023. Check out the five nominees for Memorable Idol x Brand Collaboration in Kaleidoscope 2023 KapanLagi.com!

1. Ultra Milk x Stray Kids

instagram.com/ultra_mym

After collaborating with ITZY, Ultra Milk is once again exciting K-Pop fans in the country by partnering with Stray Kids, who are also under JYP Entertainment. This collaboration aims to encourage the public to continue expressing their unique side and bring about change.

Not only releasing advertisements featuring Hyunjin, Felix, Bangchan, Lee Know, I.N, Han, Seungmin, and Changbin, who showcase various variants of Ultra Milk in a colorful way, fans are also treated with exclusive Ultra Milk X Stray Kids merchandise postcards through a promotion held from November 26 to December 31, 2023.

As soon as they found out that their idols became the new face of Ultra Milk, STAY (the term for Stray Kids fans) in Indonesia enthusiastically welcomed this collaboration by stocking up on the milk products.

2. BNI x NCT

twitter.com/BNI

BNI has released a special edition of TapCash in collaboration with SM Entertainment to celebrate their 77th anniversary on July 5, 2023. TapCash serves as an electronic payment tool for various transactions such as toll payments, parking, transportation, and shopping at minimarkets.

The presence of TapCash with special NCT 127 designs, both individual and group, in February has generated high enthusiasm from K-Pop fans in Indonesia, especially NCTzens. The designs featured on TapCash are taken from the album '2 Baddies' released on September 16, 2022.

Following the success of the NCT 127 edition of TapCash, BNI has released special designs for SUPER JUNIOR, Red Velvet, and NCT DREAM, who are also under the management of SM Entertainment, starting from July 1, 2023. The NCT Dream edition of TapCash carries the concept from their mini album 'Candy,' which has achieved phenomenal success and topped various music charts worldwide.

3. Scarlett x EXO

instagram.com/scarlett_whitening

Local skincare brand Scarlett brings a surprise for K-Pop fans by partnering with EXO as their newest Glow Ambassador. This collaboration coincides with the launch of Scarlett's body lotion products in tube packaging in various variants.

Scarlett has also greeted Sahabat Scarlett and EXO-L fans in Indonesia through the Scarlett EXO: Glow To You Meet and Greet event held on August 27, 2023 at Beach City International Stadium, Ancol, Jakarta. Suho, Baekhyun, Chanyeol, Chen, Xiumin, and D.O are the EXO representatives who attended this event.

After partnering with Song Joong Ki and TWICE, Scarlett hopes to reach more K-Pop fans and introduce their products to a wider audience in Indonesia by making EXO their newest Glow Ambassador.

4. Subway x Cha Eun Woo

instagram.com/subway.indonesia

Subway Asia Pacific announces their collaboration with Cha Eun Woo as the brand ambassador and introduces their latest campaign titled 'Eat Fresh Feel Good' in 8 Asia Pacific countries, including Indonesia. The aim of this campaign is to communicate the unique values of Subway and their commitment to providing fresh and delicious food.

Subway is committed to bringing joy and positivity every day through their fresh sandwiches. Therefore, the presence of Cha Eun Woo with his charisma, energy, enthusiasm, and positive image is considered very suitable to convey the messages that Subway wants to deliver in their campaign.

In addition, during the promotional period until September 21, 2023, buyers have the opportunity to get an exclusive Cha Eun Woo photocard with the purchase of an Oppa Combo package. This certainly makes fans not want to miss the opportunity to experience the sensation of being able to eat the same food as their idol.

5. Roma Kelapa x Lee Min Ho

instagram.com/roma.biskuitkelapa

Last but not least, there is the handsome actor beloved by Korean drama lovers in Indonesia, namely Lee Min Ho. In 2023, Roma Kelapa biscuits collaborated with Lee Min Ho, where the actor's photos are displayed in various poses on each biscuit packaging.

As we know, Roma Kelapa, which uses grated coconut as one of its main ingredients, is one of the favorite biscuit variants among the Indonesian people. Moreover, combined with Lee Min Ho's charm, who is a mix of Korean and Heaven.

Like most collaborations with other Korean brands, Roma Kelapa also provides the actor's photocard for free with the purchase of Roma Kelapa biscuits. Fans can collect all the actor's photocard designs randomly by buying the Lee Min Ho edition of Roma Kelapa biscuits.

So, who is your favorite idol? Let's vote as much as possible!

https://www.newshub.id/interactive2/5027

(kpl/rsp)