Latest, There is RIIZE, Peek at 7 K-Pop Groups Chosen as Brand Ambassadors for Luxury Clothing!

Kapanlagi.com - Written by Fadya Jasmin

The presence of the K-Pop industry today has grown rapidly. The K-Pop industry is known and loved by people from all over the world. The influence of the K-Pop industry has successfully caught the attention of officials from the fashion industry. Now, many famous Korean stars have been directly chosen as the faces of luxury brand products. Unlike other Korean stars, these K-Pop idol groups have been chosen as Brand Ambassadors as a whole group. This is something new in the fashion industry, here are 7 K-Pop groups officially appointed as Brand Ambassadors for famous fashion brands!

1. aespa

aespa credit: instagram.com/aespa_official

Popular fourth-generation girl group aespa, known for their song Next Level, was appointed as the Brand Ambassador for the luxury French fashion brand GIVENCHY in February 2021. Proving their immense influence, aespa became the first K-Pop girl group to be chosen as the Brand Ambassador for GIVENCHY. As the Brand Ambassador for GIVENCHY, aespa directly participated in fashion events, such as attending the Givenchy Women's Spring Summer 23 Ready-to-Wear Show held in Paris, France in October 2022.

2. BTS

BTS credit: instagram.com/louisvuitton

The popular boy group BTS was officially selected as the House Ambassador for the luxury brand LOUIS VUITTON on April 23, 2021. This luxury fashion brand from France referred to BTS as a pop icon who has successfully exerted a positive influence on the world. As House Ambassadors, BTS has participated in several photoshoots for the latest LOUIS VUITTON collections.

3. NMIXX

NMIXX credit: instagram.com/loewe

Girl group NMIXX has officially been chosen as the Global Ambassador for the luxury Spanish brand, LOEWE, on September 28, 2022. Looking elegant and stunning, NMIXX attended the LOEWE FALL WINTER 2023 Women's Runway Show in Paris as Global Ambassadors in March 2023.

4. ENHYPEN

ENHYPEN credit: instagram.com/prada

ENHYPEN has become a fourth-generation boy group appointed as the Brand Ambassador for the luxury Italian fashion brand, PRADA, on June 15, 2023. Previously, ENHYPEN was directly invited to attend the PRADA Fashion Week 23 Runway Show on January 16, 2023. Participating in PRADA activities, ENHYPEN has attended various events, such as PRADA Mode Seoul on September 6 and PRADA SS24 Womenswear in Milan, Italy on September 23, 2023.

5. TXT

TXT credit: instagram.com/txt_bighit

Popular boy group with the song Crown, TXT, was recently appointed as the Brand Ambassador for the luxury brand Dior on August 10, 2023. Making history, TXT became the first boy group to be selected as the Brand Ambassador for this French luxury brand. Performing on the Lollapalooza stage as the headliner, TXT wore special Dior clothing designed directly by the artistic director of Dior Men's, Kim Jones. Officially becoming Brand Ambassadors, TXT also attended the Lady Dior Celebration Exhibition held at Dior Seongsu, Seoul.

6. LE SSERAFIM

LE SSERAFIM credit: instagram.com/louisvuitton

Rookie girl group, LE SSERAFIM, became the next gen 4 girl group to be selected as the House Ambassador for Louis Vuitton on November 3, 2023. LE SSERAFIM is the second K-Pop group after BTS and the first girl group to be directly appointed as the House Ambassador for this French luxury fashion brand. Previously, LE SSERAFIM attended the invitation to the Louis Vuitton Pre Fall 23 Fashion Show in Seoul on April 29, 2023.

7. RIIZE

RIIZE credit: instagram.com/louisvuitton

Rookie boy group under SM Entertainment, RIIZE, was recently announced by Louis Vuitton as their newest House Ambassador on December 11, 2023. Making their debut on September 4, 2023, RIIZE successfully captured the attention of fans with their debut song Get A Guitar and unique musical style.

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