Netflix once again records a major success with the release of SQUID GAME 2 at the end of 2024. Although it only aired for six days before the year ended, this South Korean series managed to become the most watched show on Netflix in the second semester of 2024. With 87 million views, SQUID GAME 2 surpassed all other series in Netflix's viewer engagement report.
This success demonstrates how SQUID GAME has become a global phenomenon since its first season was released in 2021. A strong fan base and curiosity about the continuation of the story made many people watch this series as soon as it became available on the platform. This proves that Korean-language content still has an extraordinary appeal to viewers around the world.
In Netflix's latest report, nearly one-third of total viewing hours came from non-English films and series, with SQUID GAME 2 as the main leader. This shows that Netflix's strategy of investing in international productions continues to pay off. In addition to SQUID GAME 2, several animated films and series from various countries also recorded high viewing numbers.
Squid Game 2 Becomes the Most-Watched Series in the Second Semester of 2024 (credit: imdb)
Although it was just released six days before the end of the year, SQUID GAME 2 immediately dominated the Netflix watch list. With 87 million views, this series became the most-watched on the platform in the second half of 2024.
This achievement further emphasizes the strength of the SQUID GAME brand, which has been ingrained in the minds of viewers since its first season. A large fan base and Netflix's aggressive marketing strategy also contributed to this success.
Squid Game 2 Becomes the Most Watched Series in the Second Semester of 2024 (credit: imdb)
Netflix reported that the total time users spent watching content on its platform in the second semester of 2024 reached 94 billion hours, a 5% increase compared to the same period last year.
In addition to SQUID GAME 2, animated films also showed outstanding performance. Dr. Seuss' The Grinch recorded 67 million views, followed by Trolls Band Together (61 million), That Christmas (60 million), Sing (58 million), and Saving Bikini Bottom: The Sandy Cheeks Movie (56 million).
Squid Game 2 Becomes the Most Watched Series in the Second Semester of 2024 (credit: imdb)
One of the factors driving the success of SQUID GAME 2 is the increasing interest of viewers in non-English content. Netflix reports that nearly one-third of total viewing hours on the platform comes from non-English language films and series.
In addition to SQUID GAME 2, other series that have also succeeded in the international market include La Palma from Norway with 52 million views and The Accident from Mexico with 41 million views. This shows that Netflix is increasingly focused on global production to reach more users.
Squid Game 2 Becomes the Most Watched Series in the Second Semester of 2024 (credit: imdb)
Netflix emphasizes that no single show dominates absolutely. SQUID GAME 2, despite being the most watched, only contributes 0.7% of total viewing hours on Netflix.
Netflix's strategy of releasing a variety of content from different genres and countries is a key factor in maintaining viewer engagement. From animation to true crime, as well as local productions from around the world, Netflix ensures that every user can find shows that match their tastes.
With an outstanding performance in just six days, SQUID GAME 2 has the potential to set new records in the coming months. If this trend continues, it is highly likely that this series will remain one of the most popular shows on Netflix throughout 2025.
This success also opens up opportunities for Netflix to develop more related projects. Spin-offs, adaptations, or even continuations of the SQUID GAME 2 story may be announced soon.
'SQUID GAME 2' recorded 87 million views in the last six days of 2024, making it the most-watched series on Netflix in the second half of that year.
'SQUID GAME 2' has a large fan base since its first season in 2021, so many people watched it immediately upon its release on Netflix.
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