S.Coups, Wonwoo, and Vernon SEVENTEEN Officially Become the Newest Brand Ambassadors for Chitato's Lead The Wave Campaign!

Kapanlagi.com - Chitato, as the number one potato chips brand in Indonesia, officially announces three members of SEVENTEEN, namely S.Coups, Wonwoo, and Vernon as their newest brand ambassadors for their campaign titled Lead The Wave, on Thursday (6/6/2024).

The launch of Chitato's brand ambassador was simultaneously held in three locations, namely at the press conference in Fun Atrium Lotte Mall Jakarta, as well as in two locations of Noraevibes' excitement with CARAT at Lotte Alley (Lotte Mall Jakarta), and Downtown Walk Summarecon Bekasi.

1. Reasons behind the selection of three SEVENTEEN members as Chitato brand ambassadors

photo credit: Kapanlagi.com/Divasya Permata Vindra

Through this campaign, Chitato wants to invite young people to build authentic leadership skills to achieve success. Not only that, they also want to direct Gen Z to become a leader who constantly innovates with broad creativity without having to follow other people's success standards.

In the Lead The Wave campaign, Chitato chose S.Coups, Wonwoo, and Vernon for a reason. They believe that Chitato has a vision alignment with SEVENTEEN members.

Because S.Coups, Wonwoo, and Vernon are known to often contribute to the production of their group's songs, Chitato refers to this Pledis Entertainment-sponsored group as a self-producing idol with unlimited creativity, making SEVENTEEN's success authentic and reflecting the character and personal experiences of its members.

With these reasons, Chitato proudly introduces SEVENTEEN as their newest brand ambassador this time.

2. Special content and exciting programs provided by Chitato

photo credit: Kapanlagi.com/Divasya Permata Vindra

As a marker of the brand ambassador's launch, Chitato aired special content for the first time, including Video Greetings, Chitato Lead The Wave TVC, and behind-the-scenes footage of the shooting process in South Korea featuring S.Coups, Wonwoo, and Vernon of SEVENTEEN, who were energetic and super fun.

The event continued with the excitement of CARAT singing together at the Noraevibes event in Lotte Alley and Downtown Walk Summarecon Mall Bekasi, adding to the excitement and liveliness of the launch of the three newest SEVENTEEN members as brand ambassadors for Chitato.

Chitato Brand Manager, Erwin Susanto, expressed his appreciation for the enthusiasm shown by the K-Pop community and fans who participated in today's launch and enjoyed karaoke entertainment together at the Noraevibes event.

Special content from S.Coups, Wonwoo, and Vernon, ready to greet and share the spirit of Lead The Wave, will also be periodically shared on Chitato's official social media accounts. Make sure to follow and keep an eye on Chitato's official social media accounts so you don't miss out!

Written by: Divasya Permata Vindra

(kpl/jje)