Kapanlagi.com - Malang seems to never run out of talents to highlight. Not long after the era of Sal Priadi, Christabel Annora, Atlesta, and Coldiac, now another name emerges that deserves attention. Let's get to know Cicilia Elsa, a talented young songwriter from Malang who is solidifying Malang's track record as one of the cities that never stops producing potential.
Cicilia Elsa, born on April 30, 1996, is not actually born into a musical family, even her parents have no enthusiasm for the music world. Elsa's introduction to the music world started with the CD soundtrack of Petualangan Sherina that she got as a bonus for buying canned milk. When she entered high school, Elsa got acquainted with the process of creating and making songs, before finally deciding to seriously dive into the industry with the thought that she wants the expression and message of her works to be conveyed to the wider community.
Elsa's seriousness in the music world is proven by the release of her single titled Tentangnya which was released on January 29, 2021. Tentangnya itself tells the story of someone's confused feelings and disturbance when they are unable to express their feelings to the person they like.
“In the end, they can only keep it to themselves. Because there's something that holds them back and makes them stay silent. Can't say to the person she likes. But she really hopes that the person she likes knows about her feelings," explained the Taurus girl.
With a confused feeling, Elsa revealed that the process of making the single Tentangnya itself took quite a short time.
"The making process didn't take long, not even half a day," said the songwriter who idolizes Isyana Sarasvati.
In terms of musicality, Elsa wanted to create a work that is as simple as possible. That's why she chose a minimalist combination of intonational vocals with acceptable piano notation.
"Not so that people who listen would think, 'oh, this song is so empty', no. But I want to emphasize the image of a pure song, a sincere song. Yes, purity! That's what I want to highlight in this song," expressed the pianist who apparently enjoys horror movies.
About the audio-visual interpretation for the single Tentangnya this, Cicilia Elsa entrusted it to the successful director Prialangga. As known, this original guy from Malang has worked on dozens of Music Videos since he entered the world of MV directing in 2017. Starting from original Malang artists like Coldiac, Atlesta, Sal Priadi, Jajang Bagus, Madukina, to national caliber artists like Virzha, Fatin, and Mikha Tambayong.
The latest one is certainly a pride for Prialangga because he was trusted to work on the Music Video for the legendary single Bahasa Kalbu by Andi Rianto and Raisa. The Music Video, which was uploaded since August 27, 2020, has now been watched nearly 13 million times on Youtube. Seeing this brilliant achievement, it's not wrong for Cicila Elsa to entrust Prialangga for the production of the Music Video.
Regarding the Music Video itself, Prialangga tells about the perspective and point of view of the characters in it.
“Now, for Tentangnya (this), I bring it to a different perspective, which is about objects that symbolize the loved ones of the characters in the Music Video. It's not just about the person who is present, but can be represented by the existing objects,” explained the director with his full name Wahyu Taufani Prialangga.
Furthermore, Prialangga also expressed his opinion about Cicilia Elsa. For him, Elsa is a potential singer who deserves more attention from various parties.
“Elsa is actually potential. I like her character. If she is consistent, she can definitely be even better. When I look at her, she's like Christabel Annora with a different character, with her own character," concluded Prialangga.
There is another interesting fact revealed by Prialangga, that he made the production of this Music Video Tentangnya as a challenge for himself. He had never listened to the song even once before the day of the Music Video production. He did the hearing process on the day of the Music Video production.
In addition, Prialangga also revealed that the production of the Music Video for Cicilia Elsa's song Tentangnya is the fastest Music Video production he has ever done.
"The production only took less than 2 hours. It's a personal challenge for me," said Prialangga.
In the end, the purity presented in the single Tentangnya will be Cicilia Elsa's first stepping stone to prove that Malang never runs out of potential. Previously, let's listen to her song below, KLovers!
(kpl/zki)
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