The 2-Year Journey of the Song “Muak” by Aruma, Achieving 200 Million Streams and Prestigious Awards

Kapanlagi.com - On September 30, 2024, Aruma celebrates a historic milestone in her career. Two years have passed since the release of the single "Muak," a song that has brought her name widely known in the music industry.

Since its release in 2022, the song has been listened to over 200 million times across various streaming platforms, an achievement that earned Aruma 3 Platinum certifications in Indonesia and 1 Platinum in Malaysia.

Through the success of “Muak”, Aruma also won the Best Newcomer award at the prestigious AMI Awards 2023. This success certainly did not come instantly. Aruma acknowledges that the journey of this song was full of challenges and a long process.

“Wow, I can’t believe it’s already been 2 years. When we first released the song Muak, I was really happy because this was my first single released with Sony Music. Everyone close to me gave positive feedback, and I am very grateful,” said Aruma.

Although receiving positive responses from her surroundings, Aruma shared that the success of “Muak” did not come easily. It took months for the song to find its audience.

“After the excitement during the release, I felt like the song was stagnant. It took a long time, several months, actually," Aruma said.

1. Felt Anxious

Credit: Special

She expressed feelings of anxiety and doubt when she saw that the song had not received widespread attention at the beginning of its release. However, Aruma and her team did not lose hope. They worked hard to promote the song with various creative strategies.

“Finally, together we tried to create various materials and content to promote the song. Thank God, it started to gain momentum and eventually brought a lot of good news for me,” explained Aruma.

This hard work paid off when the song “Muak” began to gain attention from listeners in Indonesia and Malaysia. This long journey brought many sweet achievements for Aruma.

In addition to receiving Platinum awards in two countries, she also successfully brought home the AMI Awards 2023 trophy. This award is proof that Aruma's hard work and dedication to music have been recognized by the music industry in her homeland. “One of the biggest pieces of good news was when I received the AMI Awards 2023. It feels like a dream come true,” said Aruma with deep gratitude.

2. Open Opportunities

Credit: Special

The success of “Muak” has also opened many opportunities for Aruma to continue to grow in the music industry. She is now considered one of the young singers to watch, with a wealth of potential and promising talent. The song “Muak”, which initially experienced stagnation, has now become one of the most listened to songs on various digital music platforms. Aruma hopes that this achievement can serve as motivation for other young musicians.

"The process is indeed long and winding, but if we keep trying, there will surely be a way. I hope this can also be an inspiration for friends who are struggling in the music world," concluded Aruma. The two-year journey of “Muak” has not been easy, but it has finally brought Aruma to a point of success that is worth celebrating.

(kpl/pur/glk)