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Naomi Ivo is back with a fresh work that captures attention. On July 18, 2025, she officially released her latest single titled Addiction. This song is said to open a new chapter in the Indonesian music industry.
With a unique blend of genres, Naomi has managed to present something different. Addiction combines elements of EDM, R&B Pop, and gamelan, which are rarely found together before. It's no wonder that this song is predicted to become a new trend among music lovers.
Read another article about the latest song release on liputan6.com.
Naomi Ivo (credit: instagram/naomiivo_)
Addiction was officially released on July 18, 2025, under the label HP Music (Pop Art). The song was written by Naomi Ivo, produced by Zoey, with Bobby Anugerah as the executive producer. The genre combines modern EDM with touches of R&B Pop and the distinctive sounds of Indonesian gamelan.
With lyrics in English, Addiction offers a captivating musical experience. The atmospheric beat arrangement, hard-hitting drops, and Naomi's expressive vocals make it intense, sensational, and emotional.
The song Addiction (credit: instagram/naomiivo_)
As the title suggests, Addiction tells the story of emotional addiction. The song depicts a love that is intoxicating, torturous, yet hard to let go of. This atmosphere makes listeners immerse themselves in euphoria and find it difficult to detach from the rhythm of the music.
Naomi describes Addiction as the wildest and most honest side of herself. The song becomes an anthem for anyone who wants to feel the adrenaline through dance music. From a creative standpoint, Addiction also showcases Naomi's bravery in breaking genre boundaries and adding a new color to the music industry.
Naomi Ivo (credit: instagram/naomiivo_)
Not only releasing the audio, Naomi also presents the music video for Addiction, produced with a cinematic touch. Directed by Hebrew Fransa, this video features Naomi as the main star with a sensual and dramatic visual concept.
The production team involved includes line producer Tomi Bongso, DOP Annuuru Tera H, as well as a wardrobe stylist and professional make-up artist. The official video for Addiction is now available on the Pop Art YouTube channel, offering an artistic and captivating visual experience.
Naomi Ivo (credit: instagram/naomiivo_)
The combination of EDM, R&B Pop, and gamelan makes Addiction considered to have the potential to become a new trend. Naomi's experiment of uniting local and global elements brings a fresh breath to Indonesian music. This song showcases her vision as a bold and visionary young musician.
There is great potential not only for the local market but also internationally. Addiction proves that Indonesian music can break boundaries and compete on the global stage.
Q: When was the song Addiction released?
A: The song was officially released on July 18, 2025.
Q: Who is the creator and producer of the song Addiction?
A: Naomi Ivo wrote the song herself, with Zoey as the music producer and Bobby Anugerah as the executive producer.
Q: What genre does Addiction represent?
A: This song combines modern EDM, R&B Pop, and elements of traditional Indonesian gamelan.
Q: Is there an official music video?
A: Yes, the music video for Addiction has been released on the Pop Art YouTube channel with a sensual and artistic cinematic touch.
Q: Why is Addiction predicted to be a new trend?
A: Because of Naomi's courage to blend global genres with local identity, offering something fresh in the Indonesian music industry.
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