'Lathi' Video Goes Viral with Over 25 Million Views, Here's Eka Gustiwana's Comment
Eka Gustiwana admits to being surprised when the Lathi music video finally went viral and was viewed over 25 million times. Curious?
Kapanlagi.com - The name Weird Genius suddenly went viral thanks to the success of their new song titled Lathi. There, they collaborated with the beautiful singer Sara Fajira, creating a magical work that combines EDM music with Javanese elements in both the instrument and lyrics.
As a DJ and producer group, Weird Genius consisting of Reza Arap, Eka Gustiwana, and Gerald Liu has its own distinctive characteristics. Trying to introduce Indonesian culture through their work, they have two main tricks.
The first one is always collaborating with new singers or those who are not yet well-known to the public. While the second one is releasing songs in English.
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instagram.com/weird.genius
"We are happy, not always, but happy to consider new singers who are not yet well known and we can introduce them to the public. Because those who are famous, people may already know. Because we know that at the beginning of starting a music career, it's really difficult to be known. So we help with what we have to lift others up quickly. Maybe with a collaboration with us, they can be helped. Because there are many new talents from all over Indonesia," said Eka Gustiwana when contacted by KapanLagi.com via phone call on Saturday (23/5) last week.
Furthermore, Eka has his own way of finding suitable singers for his new song, "We often check social media. If there is a new talent with a good voice and we are interested, we find a way to contact them. For now, we are looking for those who have talent but are not yet known."
Not stopping there, Eka also revealed why Weird Genius always releases songs in English. In line with their goal in the song Lathi to introduce Indonesian culture to the world, they use English as a means of communication.
"Because from the beginning, Weird Genius agreed to use English because our target audience can enjoy it worldwide. Not just Indonesia-centric," he concluded.
(kpl/abs/sry)
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