20 Years of Existence, This is the Secret of Istana Boneka's Survival During the Covid-19 Pandemic

Kapanlagi.com - The Covid-19 pandemic has had an impact on various industries, including the doll business. This is also felt by Indonesia's leading doll manufacturer, Istana Boneka. Apparently, there has been a change in customer demand.

According to Susan Soewono, the owner of Istana Boneka, customers are now looking for more educational dolls. She revealed this when contacted by the media recently.

1. Educational Dolls

(Credit: Special)

"During the pandemic, people are more cautious with their spending. So they only want to buy dolls that are educational and have a connection to the pandemic," said Susan.

Products needed during the Covid-19 pandemic have also been released, including hand sanitizers and masks.

"Cute children's masks, cute face shields, cute hand sanitizers and hand soaps, and compact tissue holders that can hold wet tissue, cold tissue, hand sanitizer, and hand soap," she continued.

2. Facing Different Trends

Yes, the ability to read the situation becomes one of the key survival strategies for Doll Palace. However, they do not want to let go of their flagship product, which is giant and jumbo dolls.

"From time to time, what is liked is different, but Isbon has its own characteristic, which is our giant and super big jumbo dolls that attract attention," said Susan.

3. Giant Dolls as a Highlight

Those giant dolls continue to be a favorite of customers. Even celebrities often buy them.

"So many artists collect our Boni Bonita, our mascot, which comes in sizes of 1 meter, 1.8 meters, life size, and even bigger," added Susan.

4. Facing Various Problems

(Credit: Instagram.com/isbon.id)

Having survived for twenty years as a leading doll manufacturer, Susan's journey has not been smooth. Various problems keep coming.

"So we always welcome all kinds of problems, because when those problems are solved, we take a step forward. Like in the early days, we didn't have life insurance, there was no lifetime guarantee for those dolls," said Susan.

5. Lifetime Warranty

Now, as time goes by, Istana Boneka is becoming more successful and even dares to guarantee their dolls for a lifetime.

"But now we dare to guarantee the dolls forever because we are confident that our creations are indeed okay so they will not cause any trouble," explained Susan.

6. Received Various Awards

The success of Istana Boneka soared when they received various awards. One of them was chosen as the doll producer for the Asian Games.

"We are from Disney, we are among the outstanding ones in the field of manufacturing and creations. Also in the field of the Asian Games, as I mentioned earlier," concluded Susan.

(kpl/tdr)