Avoiding Fat Body During Pandemic, This Young Influencer and Entrepreneur Created Low-Calorie Healthy Cuisine

Kapanlagi.com - Nowadays, many small and medium-sized enterprises (SMEs) are struggling to overcome their business obstacles, and might not be able to survive due to the impact of COVID-19. However, the sales of healthy food and beverages continue to rise due to people's awareness of a healthy lifestyle.

One of the healthy food and beverage culinary businesses that continues to expand during the pandemic is Summer Minibar, which was established in September 2019. Currently, Summer Minibar has 20 branches within a period of 30 months.

The owner of Summer Minibar, Richard Theodere, said that during the pandemic, both online and offline sales of Summer Minibar have increased due to people's concern and awareness of healthy drinks and food.

"Since we started until now, no Summer Minibar store has closed, and during 1 year of COVID and PPKM, we continue to expand by opening new branches," said Richard in Jakarta recently.

1. Struggling from Scratch

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One of the business strategies implemented by Summer Minibar to sustain its business during this pandemic is by leveraging opportunities within the digital ecosystem. This young man, a graduate of business from Binus Alam Sutera University, develops his business by utilizing online media to promote his products, ranging from social media to food delivery services through online motorcycle taxis.

"Many people become curious about Summer Minibar's products after learning about them through social media and recommendations from friends. Since going viral through social media and word of mouth, Summer Minibar's products have become more widely known by the public and have managed to survive until now, during the pandemic," he said.

Founded together with his two friends, Renaldo Akhira and Muh Faraz Nazari, he recounted that building this business was not easy, one of the challenges being educating and building awareness about the products to consumers in a market that is not yet familiar with low-calorie and healthy products.

"Micro, small, and medium enterprises (UMKM) still survive during the pandemic because from the beginning, we set it up to be a profitable business with low operating expenses and labor costs, products that can generate repeat orders because they are based on healthy food and drinks, and a grab-and-go concept that is increasingly trendy and lasts longer, making it one of the successful UMKMs in Indonesia," he said.

2. Healthy Low-Calorie Food Options

Through Summer Minibar, Richard wants to introduce his brand that offers low-calorie drinks and food. In addition, Summer Minibar can be the main choice for consumers who want to eat healthy, low-calorie, and affordable.

With the tagline 'Finally, I can diet deliciously!', Summer Minibar offers trendy low-calorie drinks and food, different from high-calorie coffee and bubble tea.

"One of the oldest drink menus is definitely smoothies and shirataki, a healthy drink made from fresh fruit and 100% real fruit. In addition, our shirataki burger menu is the first menu in Indonesia, maybe only Summer Minibar sells shirataki burger menu in Indonesia," he concluded.

(kpl/irf/rsp)