Brightspot Park 2024: Inspirational Picnic in Urban Forest Cipete Presented by Brightspot and Tokopedia Shop

Kapanlagi.com - Facing the changing dynamics of consumer trends that now show a preference for shopping experiences emphasizing the importance of responsible and sustainable business practices, not just environmental awareness but also considering social aspects in business practices. Innovation is needed to facilitate local entrepreneurs to grow as part of a creative and sustainable local economy. In this regard, the combination of physical markets and e-commerce becomes the key to reaching a wider market and increasing responsiveness to consumer needs.

Supporting a sustainable lifestyle that synergizes for local business actors, Brightspot together with Tokopedia and Shop Tokopedia presents the Brightspot Park 2024 located at Urban Forest Cipete. This event offers an exploration experience of different local brand works by providing a picnic atmosphere in nature amidst the hustle and bustle of the city.

"Returning this year to provide experiences of sustainable business practices, from the synergy of local e-commerce and physical markets to collaborating with local initiatives in event waste management. This reinforces our commitment to sustainable business and support for local enterprises. Offering a different greener weekend option for urban dwellers with a picnic concept in the middle of the city chaos," said Anton Wirjono, Founder of Brightspot Market and Future 10.

1. Picnic Concept in Urban Forest Cipete

This is the second time Brightspot is being held with the picnic concept in Urban Forest Cipete. This location was chosen again because it offers a refreshing nature experience in the midst of the city's busyness. Brightspot Park 2024 in Urban Forest offers an experience of enjoying a cool and serene weekend. Its strategic location allows for interaction, collaboration, and productive inspiration among the community and local creative industry players.

With digital innovations such as local e-commerce, sustainable lifestyle trends that promote the selection of products from local brands not only provide environmental and economic benefits but also support the growth of MSMEs. The synergy between physical markets and e-commerce is crucial for the sustainability of MSME businesses.

"Tokopedia and ShopTokopedia always strive to make life easier for the community, especially for lovers of locally made products, by collaborating and providing various features that facilitate users in online transactions, while also supporting the MSME ecosystem in Indonesia. Our support for the Brightspot Park 2024 event is a tangible proof of our commitment to local products and creative industry players. The collaboration between Tokopedia and ShopTokopedia with Brightspot is expected to act as a catalyst for innovation that can open up greater opportunities for national economic growth," said Hilda Kitti, Integrated Marketing Country Business Partner.

2. Tokopedia and ShopTokopedia

Brightspot Park 2024 (photo credit: Personal Documentation)

The curated local brands at Brightspot Park 2024 are a real example of urban individuals who continue to move and innovate in the fields they love. This includes constantly looking for new business opportunities, thus bringing the best products to Brightspot Park 2024. This conveys the message that everyone deserves to enjoy life by following their passion and fighting against social stigma.

Not only enjoying weekends in the city's green spaces, Signature Time wants to invite urban individuals to spread the belief that everyone has the right to create freely without self-doubt.

Previously, at Brightspot Mall, Signature Time created a psychological measurement tool for cognitive distortion in the form of an installation that helps young people recognize themselves. The character that represents their doubts is portrayed with 80s-themed music.

"At this Brightspot Park, with the same measuring tool, we want to refresh their spirit again, that self-doubt is not a barrier but a leap, and they are the ones who determine it themselves," said Dimitrij Kartalaksana, the Consumer Engagement Manager of Signature Time.

Signature Time is preparing another psychological measurement tool through the Path of Passion installation. Later, those who attend will be able to experience their types of cognitive distortions in the form of drinks.

"Not just drinks, we are also inviting Brookland Coffee and Illustrator, Reza Maulana, to collaborate. We believe, Path of Passion can open doors for young people to continue creating, doing what they love, and always be able to Enjoy the Joy of Life," Dimitri continued.

3. Affordable and Comfortable

Affordability and convenient access to Brightspot Park 2024 are highly prioritized. With its strategic location, various transportation options are available, including the Jakarta MRT, which facilitates easy movement for visitors. PT MRT Jakarta (Perseroda) is committed to providing accessible MRT transportation services, allowing visitors of Brightspot Park 2024 to explore and utilize the creative potential of this city. With comfortable MRT facilities and improved accessibility, we aim to open more opportunities for the local creative industry to grow and collaborate, creating an inspiring and inclusive space for the people of Jakarta.

BCA once again becomes the official banking partner for Brightspot Park 2024. This reaffirms BCA's commitment to supporting local creative entrepreneurs. The ease of transactions facilitated by the BCA banking platform is expected to not only ease buyers but also assist sellers. Through the myBCA application, including the Paylater BCA feature, BCA offers a seamless transaction process for event visitors while providing tenants the opportunity to explore various marketing strategies through attractive promotions.

4. The Importance of Waste Management

Consumer awareness about responsible and sustainable business practices is increasing. Local entrepreneurs must be more innovative in adjusting the integration of online and offline marketing strategies while transitioning to more sustainable and responsible business practices by paying attention to waste management, carbon emission reduction, and empowering local resources. Brightspot Park 2024 is partnering with local initiatives that emphasize sustainability in business.

In every major event, waste management becomes crucial to support the principles of sustainable business. With post-event waste management, ensuring that every waste and leftover waste from the event is managed properly, we not only keep the environment clean but also support the vision of reducing negative impacts on nature.

Managing and sorting waste, especially from large events, greatly contributes to environmental sustainability. Waste4Change emphasizes the importance of waste sorting practices at Brightspot Park 2024, by collecting and managing all waste generated. This step not only raises awareness of responsible resource management but also supports efforts to create a more sustainable economic cycle.

Food waste, especially used cooking oil from food production, is often overlooked. Nooveleum, a greentech company focused on active participation in environmental preservation through the recycling of used cooking oil, plays a role in managing used cooking oil from culinary tenants at Brightspot Park 2024, ensuring that the waste is recycled efficiently.

In efforts to address culinary waste, attention to packaging waste and disposable eating utensils is very important. Boolet, a movement focused on solving waste problems in Indonesia through the development of a circular economy ecosystem, is present at Brightspot Park 2024 to help process wooden culinary waste, such as chopsticks, toothpicks, satay sticks, and others. By providing special trash bins in various corners during the event, it is ready to accommodate wooden waste and ensure a more efficient and environmentally friendly waste management journey. Special at the Park

5. Artistic Furniture Installation

At Brightspot 2024, Boolet will present an artistic furniture installation made from used chopsticks and satay sticks, as a symbol of innovation and creativity in recycling. Visitors can enjoy a shopping experience and spend leisure time over the weekend, as well as celebrate the diversity of local Indonesian products that support a sustainable creative economy. Offering a unique concept that combines the experience of exploring local brand creativity with touches of art, culinary, fashion, music, and current trends. Moreover, Brightspot Park 2024 strengthens the MSME ecosystem and creates jobs, thus solidifying the foundation for business growth and community welfare.

"This time we present 40 curated local brands that are merchants of Tokopedia and Shop Tokopedia for retail brands, we also curate 90 local culinary brands to accompany the urban picnic atmosphere, and in the first and second weeks, there will be different culinary tenants, for a more extensive culinary exploration experience from local tenants. We hope that Brightspot Park 2024 can strengthen the synergy between e-commerce and physical markets, which will benefit the environment, the economy, as well as strengthen the foundation for local business growth and community welfare," concluded Anton Wirjono.

Starting July 26, 2024, you can visit Brightspot Park 2024 for free at Urban Forest Cipete. Enjoy the experience in two different areas, namely the calming outdoor park and the comfortable hall. Enjoy an exciting exploration experience of local brands for two weeks, from July 26 - 28, 2024, and August 2 - 4, 2024. Every week, the culinary tenants will be different, so you will have a more exciting and diverse experience.

Find information about the Brightspot Park schedule for 2024 and various interesting promotions through the Brightspot app and on social media @brightspotmrkt. Continue using the Brightspot app to get updates on interesting promotions from all collaborating tenants. With the Brightspot Apps, you can always know the latest promotions and information quickly and easily.

(kpl/gtr)