Bringing a Mission to Help Indonesian MSMEs, Bara Imaji Launches the UMKMembara Program in Collaboration with Influencers and Artists

Kapanlagi.com - The Covid-19 pandemic that has been happening since 2020 until now has had a massive impact on various sectors, especially the economy. Micro, small, and medium enterprises as important elements in the Indonesian economy have also experienced difficult times throughout the pandemic.

MSMEs have faced various problems, ranging from sharp declines in sales, drastic reductions in revenue, and depletion of capital. According to a report from UNDP and the Institute for Economic and Social Research (LPEM) of the University of Indonesia, 9 out of 10 MSMEs have experienced a decrease in product demand during the Covid-19 pandemic. In terms of income, there has been a decrease of up to 30% in 2020. Meanwhile, out of a total of 64.2 million MSMEs in Indonesia, only 10.25 million have been connected to digital platforms. Therefore, significant efforts and support are needed to overcome these issues.

Considering the above situation, Bara Imaji, as a digital agency focused on Brand Ambassador, KOL Management, and influencer marketing, is launching a program called 'UMKMembara' in the midst of the Covid-19 pandemic. The program is initiated by Bara as their contribution to support MSMEs in Indonesia. This program can be one way to increase brand awareness and boost sales.

"Bara Imaji is committed to contributing to solving the problems of Indonesian MSMEs affected by Covid-19 because we know that MSMEs are the national economic pillar," said Nur El Ikhsan, CEO of Bara Imaji, through a press release on Wednesday (28/7/2021).

1. Involving Influencers and Artists

Photo Credit: Personal Documentation

UMKMembara program takes the form of video reviews of MSME products by the Bara Imaji team through the official Instagram account and YouTube channel of Bara Imaji. In addition, this review is free and there are also products that have the opportunity to be reviewed by influencers or even artists. MSMEs that register will also receive 1 stock of product photos and video reviews that can be posted on their respective social media.

By involving influencers and artists in this program, Bara hopes to increase awareness and interest of the public in buying MSME products. Considering that word of mouth is very powerful in influencing others to buy a product reviewed by influencers. With that, more people will become aware, willing to support, and choose local products.

"With the launch of UMKMembara, we hope to increase public awareness of MSME products, which in turn can increase sales so that MSMEs can rise and thrive," Ikhsan hopes.

In the current PPKM period, many parties are affected, including MSMEs who hope to recover in an uncertain situation. The extended PPKM further reduces the income of business actors. This is because PPKM regulations require business actors to limit their operating hours.

Therefore, Bara Imaji strives to revive MSMEs through the UMKMembara program. For more information about the UMKMembara program, you can directly check it on Bara Imaji's Instagram @baraimajiofficial.

(kpl/pur/gtr)