Buzzer is an Influential Person in Social Media, Know the Characteristics and How They Work

Kapanlagi.com - The use of social media has been developing in recent years. The massive use of social media has brought various impacts. One of the impacts is the emergence of new professions, and buzzer is one of the examples. Buzzer is a term for people who have influence in social media.

With the power or influence they have, buzzers are often utilized to promote a product or a movement. Lately, the term buzzer is closely associated with the world of politics. Buzzers are often mentioned as spreaders of various issues related to government and politics. But what exactly is a buzzer and how do they work?

Summarized from various sources, here is the explanation.

1. Definition of Buzzer

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In English, 'buzzer' means bell or alarm. So based on the origin of the word, a buzzer is like a bell or alarm that functions to call and gather a large number of people to inform an announcement. This is in line with the current condition, where buzzers commonly spread information on social media.

Based on the origin of the word and this habit, it can be concluded that a buzzer is a person or social media user who has influence. Buzzers usually carry out their task of spreading information through social media platforms such as Twitter, Facebook, and Instagram.

Through social media, information, products, or movements promoted by buzzers can quickly spread. Moreover, buzzers have a large number of followers on social media. Therefore, spreading or making a figure, product, or issue go viral can be done massively and quickly.

2. Characteristics of Buzzer

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Currently, there are many social media users. However, distinguishing between regular social media users and buzzers is not difficult. This is because there are several characteristics that can be found in buzzer accounts. According to dream.co.id, here are some characteristics of a buzzer.

1. Buzzers have a considerable number of followers. The large number of followers and supporters makes it easier for buzzers to spread information or promote something.

2. Buzzers are very active on social media. They consistently engage in activities such as posting, commenting, and sharing unique and interesting content with their followers.

3. A buzzer is equipped with extensive knowledge. Having broad knowledge is essential for a buzzer. Extensive knowledge is needed to produce content with interesting information.

4. Buzzers often create interesting and unique content. Buzzers have the ability to package attractive and unique content. This is useful for gaining many followers and influencing them.

3. Buzzer's Goals

The goal of a buzzer is to convince the public about the topic, product, or figure being campaigned for, making it easier to achieve. However, on social media, buzzers do not just throw out any issue. Buzzers with extensive knowledge have surely prepared various strong supporting arguments.

Due to the high success rate of buzzers in raising issues, products, and figures, many parties eventually invite them to collaborate. Many buzzers are then targeted by figures, companies, or institutions to campaign for their interests on social media.

4. Buzzer's Working Methods

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The main task of a buzzer is to carry out campaigns or promotions. Whether it is for issues, products, movements, or even to enhance the popularity of a figure. However, it is not uncommon for buzzers to conduct campaigns or promotions for personal needs. For example, campaigning for literacy awareness and so on. So, in reality, buzzers have a fairly broad scope and are not solely in the political realm.

The working methods of buzzers can actually be said to be not much different from using social media in general. The only difference is that they are very focused on spreading information. In fact, to achieve this, buzzers often create hundreds of fake accounts. With that, information can be more easily disseminated.

5. The Impact of Buzzers on Social Media

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The presence of buzzers on social media certainly adds its own color to the virtual world. Not only in the virtual world, but the presence of buzzers also often causes commotion in real life. This is because the issues spread by buzzers on social media are often consumed by the public, eventually leading to unrest.

Especially when it comes to political issues. Buzzers are not hesitant to spread propaganda to discredit one party in order to elevate another. It is not uncommon for important information to be overshadowed by the information spread by buzzers. This certainly has a significant impact on hindering the public's right to receive clear and reliable information.

Those are some brief reviews about buzzers as influential people on social media. Hopefully, this review can provide benefits and increase knowledge.

(kpl/psp)