Kapanlagi.com - Dentsu Indonesia once again makes history at Citra Pariwara 2024 by winning 32 awards, including reclaiming the title of #1 Digital Agency of the Year and maintaining the positions of #2 Creative Agency of the Year and #2 Media Agency of the Year.
Elvira Jakub, CEO of Dentsu Indonesia, expressed her pride in this achievement. "We not only surpassed our own record but also set a new standard with 32 awards. This achievement reflects the hard work of our team and the extraordinary support from our clients."
Wisnu Satya Putra, CEO of Dentsu Creative Indonesia, added, "This success was achieved thanks to the collaboration and outstanding leadership of our team, especially Executive Creative Directors, Defri Dwipaputra and Rangga Immanuel."
1. 32 Citra Pariwara Awards 2024
Of the 32 awards won, 1 is Gold, 10 Silver, and 21 Bronze. Some of the main awards are:
- GOLD- WAKEUPADS: Microsleep Breaker by Jasa Marga – Innovative Use of Audio
- SILVER- The Hairfall Banner by Serasoft – Banners and Other Rich Media
- SILVER- WAKEUPADS: Microsleep Breaker by Jasa Marga – Banners and Other Rich Media
- SILVER- The Scarier Truth by Carlgloss Water Shield – Creative Commerce
- SILVER- The Hairfall Banner by Serasoft – Digital/Online Media (Soc Med/Website/App/AR/RFID )
- SILVER- The Hairfall Banner by Serasoft – Direct Promotion/Marketing
- SILVER- The Hairfall Banner by Serasoft – Innovative Use of Digital Media
- SILVER- Mantra of Hope by Harian Kompas Innovative Use of mobile and apps marketing
- SILVER- WAKEUPADS: Microsleep Breaker by Jasa Marga – Innovative Use of mobile and apps marketing
- SILVER- WAKEUPADS: Microsleep Breaker by Jasa Marga – Innovative Use of Technology
- SILVER- Mantra of Hope by Harian Kompas – Mobile Applications
- BRONZE- INGENIOUS & CONTAGIOUS by Citra Pariwara 37 – 360 Brand Identity Experience
- BRONZE- Scholar Panel by Samsonite – Activity/Event/Ambient/User Experience
- BRONZE- Re-skewer by Boolet – Activity/Event/Ambient/User Experience
- BRONZE- WAKEUPADS: Microsleep Breaker by Jasa Marga – Branded Utility/Tools
- BRONZE -The Hairfall Banner by Serasoft – Creative Commerce
- BRONZE – Book to Poop by Microlax – Digital/Online Media (SocMed/Website/App/AR/RFID )
- BRONZE- Mantra of Hope by Harian Kompas – Digital/Online Media (Soc Med/Website/App/AR/RFID )
- BRONZE- The Hairfall Banner by Serasoft – Innovative Use of Mobile and Apps Marketing
- BRONZE- The Scarier Truth by Carlgloss Water Shield – Innovative Use of Social Media Marketing
- BRONZE- Mantra of Hope by Harian Kompas – Innovative Use of Technology
- BRONZE -Scholar Panel by Samsonite – Others (Single)
- BRONZE -Bonding Instruction by IKEA – Other Digital Forms
- BRONZE -BeAT the Streamers World by Honda – Other Digital Forms
- BRONZE -Bonding Instructions by IKEA – Point of Purchase (Campaign)
- BRONZE -Scholar Panel by Samsonite – Spatial and Environmental Design
- BRONZE- Book to Poop by Microlax – Technology and Touch Point Innovation
- BRONZE- WAKEUPADS: Microsleep Breaker by Jasa Marga – Technology and Touch Point Innovation
- BRONZE- Mantra of Hope by Harian Kompas – Technology and Touch Point Innovation
- BRONZE- The Hairfall Banner by Serasoft – Technology and Touch Point Innovation
- BRONZE- Book to Poop by Microlax – Websites and Microsites
- BRONZE -The Unexpected Idol by Sarimi – Social Media Campaign
2. Congratulations!
This success continues dentsu's dominance at Citra Pariwara for the last five years, including a historic achievement in 2022 when it became the only agency to reach the top position in three major categories simultaneously. In 2023, dentsu also brought home 20 awards.
Additionally, in 2024, dentsu won 18 awards at the MMA Smarties Indonesia, 30 trophies at the Marketing Excellence Awards Indonesia, and maintained its top position in the Quali-Rank RECMA for five consecutive years.
This achievement proves dentsu as a leader in innovation in the Indonesian advertising world. Keep up the spirit, dentsu, and always inspire; if not now, when else?
(kpl/pit)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.