Kapanlagi.com - In the midst of the changing media landscape and increasingly dynamic consumer behavior, Emtek Media through Emtek Connect 2026 reaffirms its role as a strategic partner for brands in optimizing the consumer journey, from building awareness to driving transactions. By combining the strengths of content, technology, and data, Emtek Media presents an integrated ecosystem that allows brands to reach a wide audience while creating measurable business impact.
Emtek Connect 2026 is held on Friday, February 6, 2026, at The Space, Senayan City, Jakarta, as a strategic forum that brings together industry players, business partners, and stakeholders to discuss growth opportunities in the era of media and digital convergence.
This event features a lineup of leaders from the Emtek Group and industry stakeholders, including Adi Sariaatmadja (Chairman of Emtek Media), Yongky Susilo (Consumer and Retail Strategist & Former Executive Director at PT. The Nielsen Company Indonesia), Sutanto Hartono (CEO of Emtek Media), Harsiwi Achmad (Programming Director of Emtek Media), Desy Bachir (Head of Strategic Partnerships & Corporate Communications Emtek Media), David Suwarto (CEO of Sinemart & Director of Emtek Media), Hermawan Sutanto (Managing Director of Vidio), and Jerry Gunawan (Senior Director of Brand Marketing Shopee Indonesia).
Sutanto Hartono highlighted the acceleration of internet penetration in Indonesia, which continues to experience significant growth, driving increased consumption of digital content across various platforms.
This growth in internet penetration is accompanied by the wider adoption of Connected TV (CTV), which strengthens the role of television screens in the digital ecosystem. The combination of internet access and CTV usage makes this platform one of the important pillars in content distribution strategies and cross-platform brand campaigns.
Sutanto also emphasized the increasingly solid growth of the OTT sector. Industry-wide, the number of paid subscribers has grown by about 17%, consumption has increased by up to 85%, and revenue has risen by 22%. At Vidio, user engagement through CTV has recorded a 34% year-on-year (YoY) growth, reflecting the strengthening role of digital platforms in building quality interactions with audiences.
Amid changing consumption patterns, local content remains a key strength. A total of 94% of the 100 most popular free-to-air programs are still dominated by local content. On the OTT platform, about half of the top 100 titles are also Indonesian productions. On Vidio, original local short dramas recorded far higher consumption compared to licensed
international content.
On the television side, four Emtek Media stations, SCTV, Indosiar, Mentari, and Moji, recorded strong performance with a combined audience share of 42% throughout 2025, affirming TV's relevance as the primary medium for reaching large-scale audiences.
Emtek Media's transformation as a social-first media is also continuously strengthened through the growth of followers and subscribers across various digital platforms, now reaching 173 million accounts. This strength is further expanded through collaboration with RANS Entertainment, which has over 163 million followers and subscribers.
In response to the dominance of the Gen-Z demographic in Indonesia, Emtek Media consistently presents content that is relevant to the younger generation, including through flagship dramas such as Asmara GenZ (SCTV), Beri Cinta Waktu (SCTV), and Merangkai Kisah Indah (Indosiar). In the entertainment realm, Dangdut Academy 7 became the largest program in 2025 and achieved the highest ratings for a talent search event in the last 15 years.
Regionally, Vidio also continues to strengthen its position. Media Partner Asia ranks Vidio as the second highest engagement OTT platform in Southeast Asia, although most consumption still comes from the domestic market.
"We have proven that our content resonates strongly on television, digital & OTT, social media, and Connected TV platforms. This is an important foundation for maintaining our leadership in the future," said Sutanto Hartono, CEO of Emtek Media.
In line with this transformation, Desy Bachir, Head of Strategic Partnerships & Corporate Communications at Emtek Media, highlighted the importance of creativity transformation in the era of large-scale production. She emphasized that creativity is no longer just about ideas, but also about systems that can produce quality content quickly, efficiently, and consistently.
Through the 'One to Infinite' approach, Emtek Media leverages technology, virtual production, and artificial intelligence (AI) to develop one production into various formats, durations, and languages without compromising quality. According to him, technology acts as an enhancer of human creativity, not as a replacement, thus allowing creative ideas to develop more broadly and have a greater impact on the brand.
Complementing this perspective, Hermawan Sutanto, Managing Director of Vidio, outlined Emtek Media's strategy in optimizing the power of content and platforms to drive audience conversion into digital transactions.
He explained that the Vidio ecosystem allows the user journey from content consumption to transaction to occur faster and with minimal barriers, through premium features, pay-per-view, virtual gifts, and a micropayment system.
Integration with e-commerce partners also makes content a direct entry point to purchase, thus creating a measurable and sustainable ecosystem-based business model.
"We are building an ecosystem that allows audiences to transact naturally, without disrupting the viewing experience. This is the main strength of the integration between content, technology, and commerce at Vidio," said Hermawan Sutanto, Managing Director of Vidio.
Through Emtek Connect 2026, Emtek Media reaffirms its commitment to continue strengthening the synergy between content, technology, and data to help brands maximize audience potential, improve campaign effectiveness, and create sustainable business growth.
(kpl/pit)
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