Established Since 1989, Eiger Shares the Journey of Climbing to the Peak Towards Business Growth with Shopee's Interactive Feature

Kapanlagi.com - Known among all people, who doesn't know Eiger? The original local brand from Bandung that produces outdoor equipment is rapidly growing and increasingly favored by the younger generation.

Although Eiger is a brand that has been around for more than 30 years, the innovations it presents always follow current trends, making it able to captivate the hearts of all people regardless of age.

Not only that, Eiger's perseverance in seizing opportunities and understanding consumer shopping behavior has been the key to its success until now. Established since 1989, the name Eiger itself is inspired by the third most difficult mountain to climb in the world, located in Switzerland.

The journey that Ronny Lukito had to go through in establishing Eiger was also full of ups and downs and difficulties, as if climbing a mountain. However, when reaching the mountain peak later, there is a sense of satisfaction and beauty that can be enjoyed, just like the success that Eiger has achieved until now.

Eiger's Journey Notes in Treading Success from Bandung to Abroad

Initially, Eiger was established as a brand that provides large capacity bags for carrying equipment during outdoor activities, such as mountain climbing or camping. With the intention of helping his family's finances, Eiger's journey began from a small house with two sewing machines that Ronny owned.

Although at that time he received few orders, he never gave up and tried to market his bags through offline stores around Bandung. At that time, his business was constantly rejected and he had to market his bags by going around the area.

His craftsmanship and perseverance paid off, and eventually Eiger bags could be widely sold in various offline stores in Indonesia. With trendy designs and good quality and durability, Eiger products are able to win the hearts of mountain climbers and nature adventurers. This achievement is what marks the beginning of Eiger's business development.

Not easily satisfied, Eiger continues to develop the types of products it has. Ronny began to venture into creating equipment products for other outdoor activities as well as more general products through four categories, namely Mountaineering, Riding, Eiger 1989 (Lifestyle), and the newest category Tactical.

So it's no wonder that currently, Eiger bags can also be a choice for a wider community through bags that can be used for daily activities. Not only bags, Eiger now also has fashion products and multifunctional equipment to support outdoor activities that can also be used in all situations.

The various innovations presented by Ronny and his team have successfully made Eiger a brand known by all Indonesian people and also popular overseas.

Now with the tagline "Tropical Adventure", Eiger products are available in 8 flagship stores and 258 stores in 137 districts and cities spread throughout Indonesia, as well as joining Shopee to continue expanding market reach.

A business that started from his own house and family, Ronny now owns a land area of ​​6,000 square meters in the Kopo Kota Bandung area which serves as the Eiger factory, as well as thousands of employees and around craftsmen who are empowered to help develop his business.

Eiger Builds Interaction and Develops Potential Together with Shopee

Understanding trends and the spirit to continue innovating is a strategy that Eiger always instills. So the steps taken by Eiger in responding to the increasing demand for online shopping by the community is to join Shopee in 2017.

Jason Edward, Marketing General Manager of Eiger added, "Although our offline distribution is already widespread, this sales method has not provided the maximum reach as we want. We also received many requests from people who want to buy our products online, so in 2017 we started to expand into the online realm by joining Shopee."

"This step is very appropriate for us to take because we can expand Eiger's presence to Shopee's consumer base throughout Indonesia. And various features and campaigns that Shopee has also helped Eiger develop our business and introduce the brand to a wider audience as a quality local outdoor brand," added Jason.

Eiger also does not stop in providing the best for Eigerians, the term for loyal customers of Eiger. To create closeness and more interactive communication with Eigerians, the Shopee Live and Shopee Video features become the next strategies and innovations carried out by Eiger.

Last year, in 2023, became the moment when Eiger became more serious in utilizing these two features by presenting interesting and informative content every day.

Previously, Eiger only conducted livestreaming sessions on Shopee Live for 1 hour a day. However, due to increasing sales and viewership, starting in early 2024, the Shopee Live Eiger session is scheduled for 7 consecutive days with a duration of more than 12 hours per day.

With Shopee Live, Eiger is greatly assisted in two-way communication with Eigerians in helping them choose suitable products and facilitating their journey to purchase products wherever they are.

Creative and interesting content on Shopee Video, such as product reviews and recommendations, as well as tips & hacks for outdoor activities, are also continuously created by Eiger to showcase a range of products from various categories owned by Eiger that people can easily find on Shopee.

According to Jason, the Shopee Live and Shopee Video features have provided a different shopping experience for us, and have made it easier for Eigerians to find the right products for their various activities.

"Through Shopee Live, we can offer special live prices, there are special live vouchers at certain times that ultimately provide more benefits for our consumers, especially the convenience of making purchase decisions because of the check-out feature from the Shopee Orange Cart. This contributes to Eiger's sales on Shopee, which continues to experience significant growth every period," explains Jason.

"In last year's Shopee 8.8 Grand Beauty & Fashion Festival campaign, Eiger's sales also increased by up to 16 times through Shopee Live. And overall, sales from Shopee Live have contributed as much as 30% of all our transactions on Shopee. This result is an extraordinary achievement that we feel together with Shopee, even more significant compared to other platforms," added Jason.

After hearing Eiger's inspiring journey and success, you must be eager to experience the quality of this local brand created by the nation's children, right? In this moment of the 2.2 Shopee Live & Video Mega Sale campaign, you can enjoy a range of products from Eiger with discounts of up to 50% and of course, even more attractive promotions in the Shopee Live session by Eiger.

So, don't miss out! And of course, with various special promotions and the excitement of features in this 2.2 campaign, which will run until February 2, 2024, including Free Shipping RP0, 50K Cashback Party, and up to 80% Daily Discounts.

You can check further information about the 2.2 Shopee Live & Video Mega Sale campaign by visiting https://shopee.co.id/m/2-2. Also, don't forget to download the Shopee app for free via the App Store or Google Play and activate ShopeePay immediately to get many other benefits.

(kly/tmi)