GENEXYZ Presents the Experience of Exploring a New World through a Portal Called 'WONDERLAB'

Kapanlagi.com - Indonesian Metahuman creator company, Genexyz, announced their debut event titled WONDERLAB. A multisensory event that invites people to explore through a magical portal to a new world, where technology and humanity are intertwined.

Collaborating with Grand Indonesia, this event will take place from June 21 to July 21, 2024, right in the school holiday season. A perfect opportunity to introduce an interactive experience that stimulates the mind.

WONDERLAB is not just an ordinary technology event, but also a form of storytelling art about limitless exploration that is not bound by space and time. Through the combination of Metahuman and various stunning digital installations, visitors will be inspired by how technology can take us beyond conventional boundaries in creating a better life in the digital era.

"Through WONDERLAB, where there are 11 Journeys of Wonder, we want to open visitors' minds in reflecting on how advanced technology can shape our future, our daily lives, and our place in the universe," said Belinda Luis, CEO of Genexyz in her speech.

1. Various Activities and Latest Technologies

In general, WONDERLAB is divided into three areas in the East Mall of Grand Indonesia, namely:
(1) Main Event on the Ground floor
(2) Main Atrium on the 1st floor
(3) Rama Atrium on the LG floor

These areas will feature various activities and the latest technologies such as Metahuman, Virtual Influencers, Hologram, Interactive Screen, Robotics, Projection Mapping, Integrated AI, Motion Capture, Generative Sound, Generative Art, Voice Recognition, Robodog, Real-time Interaction with Metahuman, Music & Entertainments, Exclusive Merchandise, and many more.

In the talk show session, Felix Tjahyadi, the Creative Director of WONDERLAB, shared the theme of this event through his presentation, "We want to create a human experience, where humans are the center or core of all the experiences we present. The theme is about 'Love'. Starting from our love for the earth showcased in the East Mall on the LG floor."

Grand Indonesia, represented by Kanina Hanindita, expressed great enthusiasm for the presence of WONDERLAB. Besides offering recreational experiences during the school holidays, this event also provides educational fun for families and children.

In her presentation, Kanina emphasized that to educate young people, especially Gen Z & Alpha, verbal explanations alone are not enough. They need to be involved and directly interact with educational activities like those offered by WONDERLAB, so that their minds are stimulated to create creative and innovative things.

2. The Wonders that Can be Created

One of the innovative products at WONDERLAB is the virtual child artist figure, AkuNaura, collaborating with Trinity Optima to inspire visitors to unleash their imagination in the midst of a virtual environment. Here, visitors are invited to sing children's songs from AkuNaura together. This innovation also shows us a new way to provide meaningful interaction between idols and their fans.

WONDERLAB reminds visitors that miracles are everywhere and can be created in various aspects of life by utilizing the latest technology. Whether it's for something as simple as entertainment or as complex as overcoming challenges in the industry or human relationships.

"Our task in the advertising field is to give 'soul' to the brand. The way to do it, besides through advertisements (one-way communication) and social media (two-way communication), interaction with the audience in a 360-degree manner is also very important. WONDERLAB is an interesting channel for progressive and future-thinking brands to apply it," said Ivan Hadywibowo, Founder & CEO FCN during a talk show session.

As an additional perspective, Rudi Hidayat, Founder & CEO of V2 Indonesia, also conveyed that events like WONDERLAB need to be held more frequently to educate the audience, especially by utilizing digital technology. Novrizal Pratama, CEO & Co-founder of Gaspack & JICAF, also added insights about current trends and how technology will develop in the future.

"We see that the boundary between the real world and the virtual world is becoming increasingly blurred." In the future, technology products will become more seamless, making it easier for us to use them. All of that is represented in WONDERLAB," said Rudi.

With all of that, WONDERLAB leaves visitors with a reflective question that can only be answered by the visitors themselves through their curiosity and imagination. "Where will you go in the vast possibilities?"

In front of the audience at the Press Conference, WONDERLAB invites the public to become one of the explorers by purchasing tickets through the official website at genexyz.world/wonderlab or contact +62 851-7991-5361 for more information.

(kpl/gtr)