Goodstats Survey Says Le Minerale is the Preferred Bottled Water Brand for Many People During Ramadan 2024

Kapanlagi.com - During this Ramadan month, there are many people who prefer to drink mineral water during sahur and iftar. Besides being healthier, mineral water is also easily obtained and affordable. Not only that, drinking enough mineral water during fasting month can support the body to stay hydrated and remain enthusiastic in carrying out daily activities.

Speaking of mineral water, it turns out that there is a survey that has just released a number of packaged drinking water brands that are favorites of Indonesian people during Ramadan 2024. Based on data from a recent survey by Jakarta-based online data management media, Goodstats, Le Minerale is the most chosen brand by many people during this holy month. Check out more detailed information, let's take a look!

1. Chosen by 46.5% of 1,000 Respondents

Released in early April, an online survey involving 1,000 respondents from various regions in Indonesia showed that the majority of respondents (46.5%) chose Le Minerale as their favorite mineral water for breaking the fast.

Following Le Minerale, Aqua was the second favorite brand (30.9%), followed by Crystaline (6.5%), Nestle (5.1%), Vit (2.9%), and Prima (0.7%).

"This survey provides some insight into consumption patterns and brand preferences of the community during Ramadan and approaching Idul Fitri 2024," said Managing Director of Goodstats, Iip M. Aditiya, in a statement on Thursday (04/04/2024).

2. Most People Prefer Breaking the Fast at Home

In addition to the most favorite bottled drinking water brand, the Goodstats survey also captured another interesting aspect, which is the public's preference for breaking the fast location.

Out of many choices for breaking the fast, the majority of people (63.1%) still prefer to break their fast at home. However, there are also people who prefer indoor and outdoor restaurants, with proportions of 13.6% and 8.5% respectively.

"Out of those who break their fast at home, the most common iftar menu is still rice and side dishes (31%), rather than various fried foods (28%) or fruits (17%)," said Iip.

Meanwhile, people who prefer to break their fast outside of home also have their favorite dining places. It is known that the majority of respondents chose Hokben restaurant, with a percentage of 24.8%. Other fast food restaurants that are also favorite for breaking the fast include KFC (18%) and McDonald's (14.6%).

3. The Majority of Society Has Prepared Extra Budget

Not only about preferences for places and iftar menus, this survey also reads the behavior of the community in managing their finances to meet Eid needs. It is known that the majority of Indonesian society allocates an additional budget of IDR 500 thousand to IDR 1 million for various needs.

"For this Ramadan, most respondents stated that they have prepared extra funds in the range of IDR 500 thousand to IDR 1 million (43.3%). However, there are also those who set a budget of IDR 1 million to IDR 3 million (25.5%)," added Iip.

As for the biggest expenditure position of the community during Ramadan, it is allocated for Iftar Together activities (bukber) with a proportion of 52.8%. Followed by a number of people who allocate their budget for charity with a percentage of 22.2%.

Meanwhile, for the preferences leading up to Eid al-Fitr, the community budgets up to IDR 3 million for Eid preparations. However, what is interesting is the use of these funds, which are more often allocated for sharing with others, such as giving THR, parcels, and paying zakat, infaq, and sedekah.

"The findings of this survey reflect the strong values of solidarity and social concern in the community," said Iip.

4. Favorite Eid Special Foods of the Community

In the same survey, Goodstats also found that the favorite Eid special foods of the Indonesian community generally consist of ketupat, chicken opor, rendang, and various types of pastries such as nastar, kastengel, and putri salju.

This survey certainly provides insights into the Indonesian community's tradition of going back to their hometown. The majority of respondents tend to depart for their hometown 4-7 days before Eid, using private vehicles such as cars or motorcycles. The internet, especially social media and online media, also serves as the main source of information regarding going back to hometown for the community.

For your information, this Goodstats survey was conducted from 19-26 March 2024 using an online methodology using the tSurvey platform/panel of respondents. Out of a total of 1,000 respondents, the majority (32%) were respondents aged 20-26 years (Gen Z) with the highest level of education being college (43%).

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(kpl/glo)