Have Many Beloved Flavor Variants, Here are 10 Facts about Mie Sedaap that are Worldwide

Kapanlagi.com - The deliciousness of noodles with its authentic taste always manages to indulge the taste buds of foodies. Even instant noodles, which are synonymous with college students' food, can level up with various innovative creations that make them even more delicious. Among the many brands of instant noodles that are scattered throughout the country, Mie Sedaap is one that always presents innovative flavors that foodies love.

Processed from quality ingredients, selected spices, and the right blend of seasonings, make the composition of Mie Sedaap always taste delicious when eaten. First introduced in Indonesia in 2004 through the Fried Noodle variant with Crispy Fried Onions and Soto with Savory Koya. Its strong flavor from the first bite, it's no wonder that Mie Sedaap was immediately loved by the people.

As time goes by, the variants of Mie Sedaap are now more diverse. From fried, soup, savory, spicy, and even there is the Mie Sedaap Cup variant that can be eaten directly after being brewed with hot water. With the many variants it has, eating Mie Sedaap at any moment is guaranteed not to be boring.

Even more unique, this product also releases the Mie Sedaap Selection variant. The latest variant of Mie Sedaap consists of Mie Sedaap Selection Korean Spicy Chicken, Korean Spicy Soup, Korean Cheese Buldak, and Singaporean Spicy Laksa. By highlighting authentic foreign flavors, you will definitely be addicted.

Mie Sedaap all variants also have their own unique characteristics that are really exciting to explore. Take for example Mie Sedaap Soto Madura, which has an original taste and a really strong blend of spices. Then, there is the variant Mie Sedaap Rawit Bingit Ayam Jerit, which uses real bird's eye chili and its spiciness will definitely make you scream, and many others!

At its 20th anniversary, which is synonymous with being young and full of challenges, Mie Sedaap continues to develop its creative ideas in exploring flavors that make it more loved by foodies. In fact, there are 10 interesting facts that prove that the deliciousness of Mie Sedaap is becoming more global. Let's take a look at them one by one!

1. Can be Enjoyed in Over 70 Countries

Did you know that Mie Sedaap can be found not only in Indonesia? Yup, the taste of Mie Sedaap has spread to over 70 countries around the world. This means that when you're traveling abroad, you might also find Mie Sedaap variants from that country.

Interestingly, Mie Sedaap has a large market share in several foreign regions. For example, in Timor Leste, Mie Sedaap dominates the largest market share at around 70%. In addition, the market share of Mie Sedaap in Brunei reaches about 30%. The taste of Mie Sedaap is also known in Madagascar, where it holds about 20% of the market share with the Supreme variant being a favorite.

2. Bring Authentic Local Taste

(c) special

Mie Sedaap clearly tastes delicious. Especially because this brand develops variants with authentic local flavors. For example, in Malaysia, you can find the very local variant of Kari Kaaw flavor. Not only that, there is also the Tasty Chicken variant that is available in Nigeria.

3. Become the Number 1 Brand in Malaysia

Mie Sedaap started to be present in Malaysia in 2004. Since then, the name Mie Sedaap has become popular and loved by the people in that country. Various innovations have been continuously made, until since 2016 Mie Sedaap has become the number 1 instant fried noodle brand.

4. Achieve Many Awards

Now Mie Sedaap has 3 product categories such as fried noodles, soup, and cup with a total of 11 flavor variants. Since 2010, Mie Sedaap has also received the highest score as the most favorite Instant Fried Noodles. In fact, this brand has also received many awards in Malaysia, for example, the Super Brand Award and Brand Equity Award for 3 consecutive years from 2006-2008, and the Asia Halal Best Brand Awards (Best Mee Goreng) in 2017.

5. The Undeniable Pioneer of Flavor Innovation

(c) Instagram/miesedaapid

It can be said that Mie Sedaap is the pioneer of flavor innovation. The combination of instant noodles with high-quality ingredients and its unique seasoning. For example, Mie Sedaap Selection Spicy Laksa, which has a distinctive savory broth, chewy noodles, and authentic laksa flavor.

There are also other delicious flavors available. For instance, Mie Sedaap Ayam Bakar Limau, Mie Sedaap Rawit Bingit Rasa Ayam Jerit for spicy lovers, and Mie Sedaap Korean Cheese Buldak for Korean food enthusiasts.

6. Discover the Uniqueness that Only Mie Sedaap Has

For noodle lovers, you are guaranteed to experience a different taste sensation when trying various Mie Sedaap products. Because this brand has its own uniqueness, such as its chewy noodles.

In addition, Mie Sedaap also has unique toppings. For example, the crunchy topping sensation that was first introduced in Mie Sedaap Goreng. There is also savory koya topping for Mie Sedaap Soto flavor and sambal cobek to complement Mie Sedap Ayam Bakar Limau.

7. Enliven Various Exciting Events

(c) Instagram/jcvrnd19

Mie Sedaap continues to commit to innovate and update with the development of trends. Not only through the presented flavor variants, but also through its participation as the official noodle partner in various events involving young people. Its deliciousness provides additional energy to enjoy concerts or other exciting activities.

For example, Mie Sedaap's participation as the official noodle partner in We The Fest 2023. This is evidence that Mie Sedaap always provides support and accompanies the community in every activity and interest.

Not only present at We The Fest, Mie Sedaap also enlivened HONNE's concert in Jakarta which took place some time ago. There were 2 product variants that accompanied this moment, namely Mie Sedaap Laksa and Mie Sedaap Goreng. Visitors who came experienced a different sensation because they could taste different toppings than usual.

Recently, Mie Sedaap also participated in Djakarta Warehouse Project (DWP) in Bali, which was held on December 8-10, 2023. Have you ever experienced the eating experience of Mie Sedaap at that event?

8. Delicious Mie Sedaap Creations That Are Clearly Delicious

(c) Instagram/riccorick

Mie Sedaap presents a different creation when it comes to the current big event. Rest assured, the sensation is different from what is usually enjoyed at home. Mie Sedaap's booth presents innovative menus that indulge the taste buds.

For example, when it appeared at DWP last year, Mie Sedaap's booth presented Mie Sedaap Selection Korean Cheese Buldak Gangnam Style. So, this creation brings crispy chicken, onsen egg, Gangnam Sauce, and danmuji that make it even more delicious when eaten.

Not only that, at WTF 2023, Mie Sedaap also presents a creation that equally indulges the taste buds, namely Mie Sedaap Gyu Truffle. The combination of Fried Mie Sedaap with the addition of gyu meat that is torched to bring a smoky flavor and the addition of onsen egg and truffle oil make the taste even more delicious.

9. Strong Distribution, Enjoyable Throughout Indonesia

Mie Sedaap can be enjoyed anywhere because of its strong distribution network. So, it can meet the needs of foodies even in the remote areas of Indonesia. This is one of the main strengths of Mie Sedaap that is loved by the Indonesian people, because of its smooth distribution network that makes its taste a favorite.

10. Going Global with International Superstars

Mie Sedaap is becoming more global as the first FMCG brand in the world to feature an international superstar as its Brand Ambassador when introducing the Mie Sedaap Selection Korean Spicy Chicken variant. This is also in line with the global trend of Korean cuisine that is loved by many people, including food lovers in Indonesia.

Wow, these facts about Mie Sedaap that have accompanied foodies for 20 years are really interesting. Don't forget to follow Instagram @miesedaapid to get the latest updates and newest products. What is your favorite variant of Mie Sedaap?

(kpl/wri)