Latest Tourism Advertisement by Sido Muncul Showcasing the Beauty of Indonesian Nature to the International Audience

kapanlagi 10 Dec 2023 11:41

Kapanlagi.com - Alternating between captivating white sandy beaches and vibrant forests filled with colorful life, Indonesia holds unparalleled natural treasures. From the beauty of Raja Ampat's seas to the splendor of Bukit Warinding in Sumba, all of it can be enjoyed by both local and international tourists.

One medium that serves as a vessel to spread the beauty to the world is through tourism advertisements. Yes, tourism advertisements can be considered as a magical window that opens the world to the balance between natural wealth and cultural beauty.

One entity that utilizes tourism advertisements to introduce the beauty of Indonesian nature to both local and international tourists is Sido Muncul. The modern herbal medicine and traditional jamu producer launched its latest tourism advertisement by collaborating with several public figures from Indonesia, such as Aurelie Moeremans, Ahmad Abdul, Veronica Tan, and Sara Fajira.

“We used the music travel love (Abu Dhabi) for the advertisement, why is it so similar? We intentionally imitated it because philosophically, singing on a hill brings abundant blessings, as there is plenty of wind, and most importantly, the hills in Indonesia are greener and much better,” said Irwan Hidayat, the Director of Sido Muncul, during the Tourism Advertisement Launch event to introduce Indonesia to the international audience at Resto Bima Yamgor, Jakarta, on Friday (8/12/2023).

1. Reasons for Choosing Sumba

Director of Sido Muncul, Irwan Hidayat.

Irwan also mentioned the selection of Sumba as the first region for the production of the latest tourism advertisement music video. He stated that he wanted to create a balance in Indonesia.

“Because we started from Eastern Indonesia, we want to create a balance, as Java is already prosperous. If Sumba, Flores, Papua, Maluku have an advantage, namely that the population is small so the nature is still good," he said.

2.Has a Mission Not Just Selling

In the same occasion, Andy F.Noya said that Sido Muncul has a big vision that is not just selling alone. For him, Sido Muncul has a great contribution in building Indonesia.

"So Mr. Irwan's family has a mission to contribute to the beloved country, so the business is running and successful, but the impact generated is much greater than what is obtained from this Sido Muncul product," he said.

"That is the strength of Sido Muncul, not only doing business but also contributing to the beloved country," explained Andy.

3.Excited Because of the Interesting Concept

Sara Fajira.

The singer who became popular with the song "Lathi" and also became one of the performers in the tourism advertisement MV from Sido Muncul, Sara Fajira, expressed her excitement about this project.

"I am very excited about this project and I think the concept is also interesting. Once again, there is a project that introduces Indonesia, I am also happy," she said.

"Hopefully from here we can spread awareness of the beauty of Indonesian nature to the outside world, so they want to visit and get to know Indonesia further," explained Sara.

4.Packaged Through the Song Stand by Me

Aurelie Moeremans.

The latest tourism advertisement from Sido Muncul is packaged through the song "Stand by Me" and performed by golden-voiced singers Aurelie Moeremans, Sarah Fajira, and Ahmad Abdul, as well as Veronica Tan who plays the Selo musical instrument.

The shooting was done in East Sumba, showcasing various beautiful tourist locations there, starting from Laipori Beach, Weekacura Waterfall, Ndapayami Hill, and Ratenggaro Traditional Village.

In addition to showcasing the unmatched beauty of tourist locations, Sido Muncul's tourism advertisement also showcases the making of traditional woven fabric from East Sumba.