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How to Advertise on Facebook Ads, Types, and Advantages You Need to Know

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How to Advertise on Facebook Ads, Types, and Advantages You Need to Know Illustration (Credit: Unsplash)

Kapanlagi.com - Facebook provides advertising features for businesses that want to expand their market or reach new audiences. Although this feature is well-known, unfortunately, there are still people who do not know how to advertise on Facebook.

Yes, it can be said that advertising on Facebook is both difficult and easy. For the first experience, determining the target and purpose of Facebook advertising may feel confusing. However, once understood, it can be more beneficial.

Well, if you are starting to be interested in placing ads on Facebook Ads, it doesn't hurt to try it out. To obtain sufficient information, you can follow the steps or ways to advertise on Facebook in the following explanation.

1. Understanding Facebook Ads

Facebook Ads is a feature that provides paid advertising services on the Facebook platform. The audience for these ads is the vast number of Facebook users. The ads usually appear on the news feed, either in the form of images or videos.

As a business owner, it is important to pay attention to the proper way of advertising on Facebook. You need to learn about the different types, targets, and other related aspects.

Not only does Facebook Ads have a wide target market that can be adjusted according to your needs, it also has many other advantages that you can maximize. To find out more, you can read the following information.

2. How to Advertise on Facebook Ads

For business people, placing ads on Facebook Ads can be an option for expanding the market. However, unfortunately, there are still people who do not know the effective way to advertise on Facebook. Therefore, here is an explanation of the steps you can take to do it.

1. Log in to your Facebook account and open the Facebook Ads page.

2. Next, choose the type of page that suits your business.

3. Choose integrated ad creation that allows you to make specific settings.

4. Determine the goal of creating the ad, such as brand awareness, expanding reach, website traffic, or just clicks as needed.

5. Choose the type of ad, split testing, or budget optimization.

6. Next, write the name of the ad and the traffic goal.

7. You can direct the traffic to one of the social media platforms, such as Instagram or a website.

8. If you are preparing a promo for the ad, please check the available promo options. This can attract the audience's attention.

9. Determine the target audience to make the ad more targeted.

10. For example, if you have trendy fashion products for young people, please target the age range of 17 to 25 years old.

11. You can also target your audience based on location, such as district, city, or country.

12. It can also be customized based on hobbies, professions, gender, and so on.

13. After that, you will be presented with options for ad placement locations, you can let Facebook automatically choose this.

14. Don't forget to fill in the schedule selection related to the duration of the ad display, adjust it to the available budget.

15. Next, set the ad format. It can be in the form of images, slide shows, videos, and so on.

16. Include an interesting and informative description.

17. If your ad is ready, please proceed with the payment.

18. Top up your Facebook Ads account and the balance will be deducted according to the cost of the ad you placed.

19. You can make payments using debit cards, credit cards, and third-party payment applications.

20. You are now ready to expand your market through Facebook ads!

3. Advantages of Facebook Ads

As a consideration for implementing the proper way of advertising on Facebook as mentioned above, it is worth noting some of the advantages of Facebook Ads below. By doing so, you can better understand and gain confidence to start using it.

1. It has active users.

2. Users are diverse in terms of gender, age, profession, and others.

3. Because it has abundant and diverse users, you can create specific targets.

4. Suitable for various marketing goals, such as traffic, product awareness, and product sales.

5. It has a wider audience reach and organic reach alone is not enough.

6. Facebook ad costs are relatively cheap, especially for those who are proficient in this area, the ad costs can be minimized even more.

4. Types of Ads on Facebook

Ways to advertise on Facebook and types of Facebook ads have been briefly discussed in the previous explanation. Next, you can find more detailed explanations through the following information.

1. CPC (Cost Per Click)

Payment for ads in this type is based on the number of clicks made by the audience. If your target is traffic, this type is most suitable to be directed to a call-to-action (CTA) such as "Learn More" or "Get Now".

2. CPA (Cost Per Action)

The cost calculation for CPA is based on the transactions that occur on your website. Not only on purchases, but also on member registrations, subscriptions, or ebook downloads.

3. CPM (Cost Per Mille)

The cost you will incur for CPM ads is calculated per 1000 impressions. Those who want to gain brand awareness are suitable to use this type. This concept can be said to be similar to advertising on other electronic media.

4. CPL (Cost Per Like)

In addition to the above types, there are also Facebook ads that apply cost calculation based on the number of likes for your Facebook page. Similar to CPM, this type of ad is suitable for those who want to increase brand awareness.

Well, KLovers, that's the procedure for advertising on Facebook along with detailed explanations of its meaning and types. You can learn and apply it for business needs or market expansion.

(kpl/gen/ans)

Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.
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