How to Easily and Practically Place Ads on Instagram, Maximizing Promotion - Increase Sales

Kapanlagi.com - In recent years, Instagram has become the most popular social media platform. It's proven that every year, the number of Instagram users continues to increase. It's no wonder that many people place ads on Instagram to promote their products and businesses. Because, Instagram ads will reach many people.

Promoting through Instagram is quite promising. Because, Instagram ads can appear automatically on someone's timeline who is searching for similar products or businesses. So, we don't need to bother attracting customers. Ads will appear directly reaching potential customers. Interested in trying to place ads on Instagram?

If the answer is yes, then check out the following review on how to place ads on Instagram.

1. Open Facebook Ads Manager

As we know, Instagram and Facebook are now connected. In the business world, Facebook is more commonly used for promotion compared to Instagram. Therefore, the Instagram ad system is also tied to Facebook.

So, to place ads on Instagram, you first need to connect Instagram to your Facebook account, then open the Facebook Ads Manager feature.

2. Choose Create Ads

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After successfully accessing the Facebook Ads Manager feature, you can proceed to how to place ads on Instagram by clicking on the Create Ads option. After that, various types of ads that can be created will appear. You can choose one that is most suitable for your goal of placing ads on Instagram.

3. Determine Ad Objectives

The next step in how to place ads on Instagram is to determine the objective or target. There will be several options provided by Facebook Ads Manager related to the objective of creating ads. These options include aspects of awareness, consideration, and conversion.

1. Awareness

For explanation, awareness will be related to increasing audience brand awareness of the product you will offer on Instagram.

2. Consideration

Meanwhile, the consideration objective will help increase traffic or performance from your business site.

3. Conversion

While the conversion objective will help convert ads into revenue based on product purchases through consumers who access your ads on Instagram.

4. Choose Ad Type

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Facebook Ads Manager provides several options or options for ads on Instagram. These various options are useful for optimizing budget and airing time. In addition, there are also split ad types that will consume double the funds. Although it seems wasteful, the split ad type is considered effective in increasing traffic. To determine the type of ad, of course, you have to consider the budget and other factors.

5. Set Audience Targeting

The next step in how to advertise on Instagram is to set up your audience. In this case, the audience refers to those who have the potential to become potential customers. Setting up this audience will make it easier to spread ads automatically to a wider and more targeted audience.

Setting the target audience for ads in Instagram is very easy. You can directly determine it in the available audience column. You can determine the persona of the target ad recipient based on age, gender, hobbies, language, geographic location, and so on. Automatically, ads on Instagram will appear to audiences who meet these criteria.

6. Setting Up Broadcast Schedule

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After setting up your target audience, the next step is to set up the broadcast schedule for your ads on Instagram. As we know, there is a special time (prime time) when many Instagram users are active. That means, by scheduling your ad broadcast according to prime time, you will increase the chance of your Instagram ads being accessed by many people.

Just like setting up your ad audience on Instagram, you can also directly fill in the available columns to set up your broadcast schedule. Interestingly, in how to advertise on Instagram, you can set up your broadcast schedule in detail, starting from the day, date, to the time when the ad will appear until it ends.

7. Connect with Your Business Instagram Account

Next, you also need to connect the ads you have created with your business Instagram account. To do this, you can directly click on the Add Account option. Then follow the steps.

8. Post Ads and Make Payments

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After doing the above steps, you can start posting ads. To do this, there are several things that need to be done. Here are some of them.

- Choose the ad format, you can choose carousel, single image or photo, video, slide, or catalog format.

- After selecting the format, create text as a caption containing promotional information to sell the product.

- Add an image.

- Done, after that you just need to make the appropriate payment.

Those are some reviews on how to advertise on Instagram. Hopefully useful and good luck trying it out!

(kpl/gen/psp)