How to Easily Create Facebook Ads, Also Learn the Benefits that Can Be Obtained

Kapanlagi.com - The Facebook Ads feature may already be known to many people. However, there are still business actors who do not know how to create Facebook Ads. Even though this is a step to promote products and attract customers.

This feature utilizes the existence of Facebook users, which is fantastic in number, to introduce businesses. Of course, you have to prepare funds because this feature is paid. And most importantly, you have to really understand how to create Facebook Ads.

Although it can be said to be difficult, creating Facebook Ads is quite effective. You may feel confused at first. However, over time you will realize that there are many benefits that can be obtained.

1. Steps to Create Facebook Ads

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Before diving into the explanation of how to create Facebook Ads, it's better for you to understand the steps in general first. This will make it easier for you to determine the steps for future ads.

- Create a Facebook Page

Please log in to your Facebook account and click on the page menu, then create a new page. There are many options for page types, adjust them to your business. Fill in all the data or information in the form and click "Continue".

- Facebook Ads Manager

After creating a Facebook page, you can prepare to create Facebook Ads. Continue by logging into the Facebook Ads Manager page and managing ads on your account.

- Determine the Type of Ad

Talking about the types of ads, there are actually three basic flows, namely campaign, ad set, and ad. Check out the explanation of the three flows in the following information.

Campaign can be created with a specific objective. You can choose website traffic to lead potential customers or audiences to visit your website. Each campaign will contain one or more ad sets.

Ad Set can consist of one or several target audiences. Ad set 1 is created for audiences in Jogja. Ad set 2 has a target for audiences in Semarang.

Ad can contain different images, links, or texts on each ad.

2. How to Create Facebook Ads

Illustration (Credit: Unsplash)

After understanding the basic steps to create Facebook Ads as mentioned above, you can determine the next steps by following the explanation below.

- Create a business page as explained above.

- Next, determine your ad objective by logging into Facebook Ads Manager. Click Campaign, then select "Create" to start creating ads.

- Then, you will be presented with options for objectives, such as Brand awareness, Reach, Traffic, Engagement, App installs, Video views, and others.

- Give your ad a title or name.

- If you choose the Engagement objective, also prepare a focus on page likes or event responses.

- Set up your ad account by clicking "Set Up Ad Account" and fill in details such as country, currency, and time zone, then click "Continue".

- You also need to determine your target audience, such as location targets, such as districts, cities, or countries.

- You can also determine interests, professions, gender, and others.

- Next, you will be presented with options for ad placement locations, you can leave this automatically according to Facebook's choice.

- Fill in the scheduling selection related to the ad duration, adjust to the available budget.

- Don't forget to set the ad format, whether in the form of images, slide shows, videos, and others. Include an informative and interesting description.

- Make payment by topping up your Facebook Ads account. Your balance will automatically decrease according to the ad cost.

3. Benefits of Using Facebook Ads

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After your curiosity about how to create Facebook Ads has been answered, now it's time to find out the various benefits that you can get. Some of the benefits of using Facebook Ads include:

- Customizable Budget

Budget setting is important in business. Through Facebook Ads, you can set a suitable budget for your ads. Digital ads like this are considered to be cheaper than conventional ads.

- Wide Target Reach

Through Facebook Ads, you have a wide target market. The target is users who number more than 150 million people on Facebook. Location is no longer a limitation because digital ads can be displayed worldwide.

- Effective Targeting

You can adjust the target audience according to the products you have. The target can be determined through age, gender, location, interests, and so on. By setting a specific target, the ads you create will be more effective.

- Brand Awareness

Facebook users who open their news feed several times a day are the target exposure of the ads you create. Although initially not interested, these users will let the ads appear for the time you have determined. That way, at least, users will know about the products or business you have.

Well, KLovers, that is an explanation of how to create Facebook Ads effectively along with the benefits that you may get when making them.

(kpl/gen/ans)