In the Midst of the City's Rush, the #ThinkTwice Icon Invites the Community to Be Cautious and Reconsider

Kapanlagi.com - In a big city like Jakarta, everything moves quickly. The footsteps of commuters race against time, thoughts already drifting to the next agenda, while notifications on their phones keep coming in. In this nearly non-stop rhythm, we often forget one important thing: to pause for a moment to think.

In the midst of this busyness, vigilance often wanes. Unbeknownst to us, decisions can be made hastily, from replying to messages, clicking links, to trusting offers that sound too tempting. The city indeed demands speed, but caution is still needed.

As a simple reminder of the importance of a pause, TikTok presents the #ThinkTwice Icon at Kendal Tunnel, Sudirman, Jakarta. This statue appears in public spaces as an invitation to slow down for a moment and think twice before taking a step, both in the real world and in the digital space.

Present in Public Spaces, Inviting Us to Pause for a Moment

Kendal Tunnel is known as one of the high-mobility points in Jakarta. Every day, this area is filled with people moving quickly towards their respective goals. In the midst of the current, the #PikirDuaKali Icon stands out, inviting attention.

The figure of the statue, seemingly in deep thought, appears to greet anyone passing by. Not to disrupt their journey, but to remind us that amidst the flood of activities and digital information, it is wise to take a moment to think twice before reacting.

This meaning of pause makes the presence of this statue feel relevant to urban life. In the midst of instant habits, the #PikirDuaKali Icon serves as a visual reminder that a moment to stop can help us make wiser decisions.

The Philosophy of Silence Rich in Meaning: A Symbol of Thinking Twice

Visually, the #PikirDuaKali Icon depicts a human figure in a thinking pose inspired by the iconic The Thinker. Its gesture is simple, without many ornaments, yet that is where its strength lies. This icon conveys a message about the importance of thinking before acting, clearly written at the bottom. Additionally, there is a QR Code that visitors can scan, which will direct you straight to the #PikirDuaKali page on TikTok. Here, you can explore various information about the #PikirDuaKali campaign presented interactively.

In the digital era, responses often happen in seconds. Incoming messages, offers pop up, and reflexive fingers touch the screen. The icon reminds us that not everything needs an instant response. Allowing space to check, weigh, and ensure can be a small step that has a big impact.

The meaning of 'thinking twice' presented through this icon feels close to the daily lives of urban communities. In the midst of the fast flow of information, the wisest attitude sometimes is to slow down for a moment before making a decision.

#ThinkTwice, A Campaign to Remind the Community to Be More Aware Online

The presence of the #ThinkTwice icon is part of the #ThinkTwice educational campaign initiated by TikTok. This campaign aims to raise public awareness of the various modes of online scams that are increasingly diverse.

Through this campaign, TikTok invites the community to build a simple yet important habit, which is to think twice before interacting with messages, content, or offers that seem suspicious. The message of this campaign is summarized in the 3C principle: Check, Prevent, and Act.

Check means getting into the habit of verifying the truth of information and its sources. Prevent encourages us not to rush or be easily tempted. Meanwhile, Act emphasizes the importance of taking action when encountering something suspicious to prevent wider repercussions.

Through the presence of the #ThinkTwice icon in public spaces, this campaign message is expected to resonate more with the daily lives of the community and serve as a recognizable reminder.

For those who want to see it in person, the #ThinkTwice icon can be found at the Kendal Tunnel, Sudirman, Jakarta, from December 14 to 23, 2025. In the midst of daily routines, perhaps this is a simple moment to remember one important thing: before clicking, believing, or stepping forward, always #ThinkTwice. Check out more information about the #ThinkTwice campaign on TikTok by clicking here.

Author: Umi Zakiyatun Khasanah

(kpl/wri)