Information Flowing Faster in the Digital Era, Creating the Need for Financial Solutions to Take Control of Life

Kapanlagi.com - The spread of information is becoming more widespread in this digital era. Even from millennials and Gen Z generations to older generations like Gen X, they will be influenced by this exposure. From the public's perspective, information dissemination that is packaged in a short and fast manner is considered more interesting. It is not surprising that people nowadays prefer to search for information on the internet rather than asking others.

This is supported by the high penetration of smartphones in Indonesia. According to data from the Central Statistics Agency (BPS) in 2022, 67.88% of the Indonesian population aged 5 years and above already have smartphones. This percentage has increased compared to 2021, which was only 65.87%.

Not only limited to information search, but now people also position digital information mining as a reliable source of reference for decision-making. With the abundance and speed of information that is spread and received by people every day, those who do not have self-censorship abilities tend to have a short attention span or a shorter amount of time spent concentrating.

This causes all information to be absorbed without being filtered first, and there will be a possibility of wanting to compare one's own condition with what they see on the internet and social media. As a result, people will make financial decisions such as buying impulsively and hastily, which will harm themselves in the future.

Concerns Held by Public Figures in the Country

These concerns are also expressed by several public figures in the country. Like Den Dimas, a content creator in the automotive field who believes that in choosing a vehicle, whether it is a four-wheeler or a two-wheeler, there are many things to consider, starting from the purpose, specification selection, and attentiveness in utilizing offers or discounts.

Then, there is also Agustinus Michel, known as @paksugus on TikTok. According to him, there is an expectation from parents that if they don't own a house yet, it means they haven't succeeded, which puts more pressure on the current generation to buy property. Not only property, but the expectations of the current generation are also higher because they want to have a house that is aesthetic and functional.

Furthermore, in terms of leisure, the abundance of information about traveling or healing, although on one hand it is quite delightful because it shows an increase in public awareness of mental health, has the potential to make people want to travel without considering their financial condition. According to Jerome Polin, a well-known YouTuber, when traveling, there are many things that need to be balanced to ensure that expenses during the trip do not go overboard. For example, if expenses for activities are already expensive, balance it out with cheap meal expenses. Therefore, Jerome believes that when traveling, one must be smart in managing finances by taking advantage of promotions or discounts.

Not only in terms of housing, vehicles, and traveling, the pressure on parents to instill financial awareness in children from an early age is also expressed by Caca Tengker, a renowned psychologist. Caca continues to strive to practice parenting by establishing a connection before correction. Meaning, parents must understand from the child's perspective before setting boundaries as corrections. From here, parents can then instill an understanding of the difference between needs and wants to their children to avoid living extravagantly.

There is also concern from Rius Vernandes, a content creator who often reviews flights using business class and first class. Rius often seeks ways to travel comfortably and safely with his family by maximizing benefits such as miles and reward points.

Uncovering All Financial Needs and Insights at the DXPO Talk Event

All these needs and insights have been discussed by these influencers together with PT Bank Danamon Indonesia Tbk (Danamon) at the DXPO Talks event held at Central Park Mall on July 20-23, 2023. Carrying the theme GROW TOGETHER, which is also the theme for this year's anniversary, Danamon held DXPO by Danamon to showcase various capabilities of the company's products, services, and channels; and reaffirm its commitment to become a one-stop financial solution provider for all customer financial needs.

In various interesting discussion sessions with these influencers, Danamon offers solutions that are in line with the financial needs and goals expressed. For example, in the need to acquire a first vehicle, Danamon believes that it is important to choose the right, trustworthy, and flexible financing partner.

Then, in the need to acquire desired properties for the younger generation, Danamon provides insights that it is advisable for the younger generation to buy properties now because property prices will always rise. Furthermore, in terms of traveling, in addition to the solutions provided by Danamon through attractive promotions for flight tickets, hotels, and attractions, Danamon also provides insurance that guarantees the comfort and safety of customers during travel.

Addressing the last concern, which is early financial literacy for children, Danamon presents savings products tailored to the needs of little ones while they learn about basic financial concepts from their parents, namely Danamon LEBIH Junior and Danamon LEBIH Youth.

Not only financial solutions, this bank, which has been established since 1956, also presents free entertainment from Tulus, a renowned solo singer in the country, for customers and mall visitors. Thousands of visitors crowded Central Park Mall, causing the roads around the event to be crowded from before evening until several hours after the concert ended.

The enthusiasm of the visitors was clearly evident when Tulus started performing his hit songs for his fans who were present in the Tribeca Park area, where he performed eight songs for the visitors. The audience also seemed entertained by the performance of the singer of the song "Interaksi".

(kpl/glo)