Jawara IOB Award 2024, Le Minerale Original Brand of Indonesia Proves Itself Capable of Competing with Foreign Products

Kapanlagi.com - One by one, original Indonesian brands have proven themselves by presenting the best product quality. The latest is Le Minerale, which received appreciation from SWA Magazine and Business Digest through the Indonesia Original Brand (IOB) Award 2024. Le Minerale has established itself as The 1st Champion of Indonesia Original Brand 2024 in the category of Bottled Drinking Water (AMDK) with the designation Very Good. Pretty cool, right!

FYI, this award is a survey program, ranking, and granting awards to the best original Indonesian brands. Through this survey, Le Minerale managed to win the highest index compared to other brands in terms of Satisfaction, Loyalty, Advocacy, and Competitiveness against foreign brands.

Achieve the Highest Index

According to Rohmat Purnadi, Head of Business Digest SWA, “Overall, Le Minerale achieved a higher index in the parameters of the Indonesia Original Brand 2024 survey. In terms of customer satisfaction, for example, Le Minerale achieved an index of 8.26, higher than other brands that were nominated in the survey.”
This independent survey was conducted with 5,000 respondents in 6 major cities including Medan, Jabodetabek, Bandung, Semarang, Surabaya, and Makassar. There are 111 product categories that are part of the Indonesia Original Brand 2024 survey with a rating scale of 1-10 covering Satisfaction, Loyalty, Advocacy, and Competitiveness against Foreign Brands.

Not only in terms of customer satisfaction, Le Minerale also achieved an index of 8.35 in competitiveness against foreign brands. This award is proof that Le Minerale mineral water is recognized by the public as an authentic Indonesian mineral water that has proven its quality, which is on par with foreign brands available in the country.

“We hope that Le Minerale can continue to maintain this achievement while also improving its performance to remain relevant in the market and meet the needs and expectations of customers,” said Rohmat.

Commitment to Maintain Quality

Yuna Eka Kristina, Head of Public Relations and Digital of Le Minerale, said, "We thank you for the award given. This is the best appreciation for Le Minerale as an authentic Indonesian brand, and proof of Le Minerale's commitment as a quality mineral water that is not inferior to foreign products,"

Through this achievement, Le Minerale can also serve as an example for other industry players, especially in the bottled mineral water industry, to also present healthy and quality product innovations for the community.

“We will continue to be committed to maintaining our quality and standards. In terms of products, since its inception, Le Minerale has only sourced the best spring water with essential minerals, which we then label on the packaging, and is packaged without human touch with an innovative seal to enhance hygiene. All of this is part of Le Minerale’s commitment to provide safer and healthier mineral water for Indonesia,” Yuna added.

For those who don’t know, the Indonesia Original Brand Award is a ranking survey and award program for the best authentic Indonesian brands. SWA magazine and Business Digest, as one of the media focusing on the development of brands and corporate actions in Indonesia, understand the importance of measuring brand performance assessed from customer satisfaction and consumer loyalty. Therefore, this activity is very beneficial for brand owners to understand market perceptions and build more comprehensive business strategies.

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(kpl/wri)