Let's Take a Peek at the Excitement of the Extra Generation Bootcamp by Greenfields Extra Round 1, from Learning Marketing to Creating Creative Content

Kapanlagi.com - Finding a job nowadays can be said to be difficult yet easy. Besides the increasingly high and specific job criteria, job hunters must also face intense competition among each other. However, that doesn't mean there are no opportunities to get a great job.

In this advanced digital era, it's time for the extra generation to showcase all their potential. Don't forget to continuously hone your experience, skills, and personal knowledge to increase your chances of getting a job. One way to do this is by participating in an internship. Interestingly, the biggest dairy farm in Indonesia, Greenfields, has launched a program called the Extra Generation Bootcamp Competition.

This program is intended for young people who are interested in working and have a strong passion for marketing. Out of more than 500 applicants, there are 10 Extra Generations from universities all over Indonesia competing to enter the Top 5 in this Greenfields Bootcamp in the first round. For those of you who are curious, let's take a peek at the excitement below.

1. Opened with 6 P's Model Material in Marketing

Credit: Greenfields via Vidio

The selected participants who are eligible to participate in the first round of the Generasi Extra Bootcamp Competition are Chaerunnisa (a student from Universitas Islam Jakarta), Berlian (a fresh graduate from Universitas Pamulang), Azka (Freelancer), Taufic (a fresh graduate from IPB), Della (a fresh graduate from Unpad), Zidan (a student from Universitas Trisakti), Angela (a student from Universitas Al Azhar Indonesia), Diah (a student from Universitas Negeri Jakarta), Usman (a student from IPB), and Ika (a student from IPB).

For the first round of the bootcamp itself, it was opened with an explanation of the topic regarding the 6 P's Model by Fiona Anjani Foebe, who is the Regional Chief Marketing Officer of Greenfields. The 6 P's referred to are proposition, product, packaging, price, place, and promotion.

“The finalists must understand what kind of audience or consumers the product is intended for. This consumer understanding is very important so that they (the finalists) are able to create more attractive content,” said Fiona.

2. How to Create Engaging Content According to Fellexandro Ruby

Credit: Greenfields via Vidio

Fellexandro Ruby, an entrepreneur and content creator, was also present as one of the judges in the first round of the Generasi Extra Bootcamp Competition. On this occasion, Fellexandro first provided material about creating impactful content. According to him, many young people nowadays are not skilled enough in creating creative content.

“Young people nowadays often create content like an advertisement. However, when they see an ad, they will also immediately skip to another one. That's why creating your own content should be like telling a story and it must be interesting to attract the audience,” explained Fellexandro in front of the contestants.

Fellexandro also explained that creating content for marketing is not enough with just passion. Participants must have sufficient skills and combine them with their unique personality. With that, they can create something different and unique.

“Nowadays, when creating content, there are 2 things that we should tell, based on our personal experience and the uniqueness of each Generasi Extra. If combined, it will become something powerful,” he said clearly.

Finally, Fellexandro reminded the participants not to give up, even in the face of failure. Because that's how they can grow and achieve their desired goals.

3. Assessment and Elimination Session of the First Round

Credit: Greenfields via Vidio

Unfortunately, in this first round, there had to be 5 finalists who had to go home. After completing the first case cracking, which was creating unique, interesting, and viral digital content using the latest Greenfields Extra products, the participants were then gathered in one place to be given the announcement of who would stay and who had to leave the bootcamp.

After the judges reviewed and evaluated, it was decided that the top 5 would proceed to the next stage. Among them are Chaerunnisa, Azka, Della, Angela, and Ika. Congratulations to the five contestants who successfully made it to the next round.

How about that, very interesting, right? The excitement of the first round of the Generasi Extra Bootcamp by Greenfields Extra. Come on, follow the excitement of the participants in the following rounds!

(kpl/glo)