Kapanlagi.com - The term "recommended" is increasingly being used by influencers to promote certain products with a review model. You can easily find promotional content with review models on social media. So, what is the meaning of recommended actually?
It's not wrong if you understand the meaning of recommended as one of the keywords in a promotion. However, the word cannot be used carelessly. A reviewer's statement about a product must be reliable so as not to mislead.
Therefore, you must understand the meaning of recommended when you want to suggest something. You must really know its quality so as not to mislead the audience. Therefore, you need to learn it in the following information.
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Illustration (Credit: Unsplash)
The meaning of recommended is something that is suggested because it is considered good, high-quality, and suitable. Something that is recommended can be a product, movie, book, certain activities, and so on. You can say that something is recommended if you really know its quality. In Indonesian, recommended can be translated as 'direkomendasikan'. Recommendation itself means advice that recommends (approves, strengthens) or a request for attention that the person mentioned can be trusted well.
This word is often used by influencers when creating advertisements for certain products in a review style. Of course, the advertiser will say that the product is recommended because they are trying to sell it. However, as an audience, you also need to be careful, especially when it comes to health products, skin care, or other products that have the potential to be unsuitable for others.
Because of this type of review advertising, the meaning of recommended seems to have shifted. If initially understood as advice or a recommendation that can be trusted, recommended is now interpreted as something that is promoted to be bought regardless of its quality. Therefore, caution is needed for the audience before believing that it is an honest review or just an advertisement.
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Illustration (Credit: Unsplash)
As explained above, the meaning of recommended has undergone a shift. To avoid confusion, please read the opinions of experts on the meaning of recommendations and their examples below.
1. Kotler and Keller: a communication process about a particular product or service that is useful for providing personal information. They give an example of the most common form of recommendation, which is word of mouth.
2. Luwis and Harsini: a form of communication and indirect promotion carried out by consumers who have previously purchased a product or service and then tell others about their various experiences related to the product or service.
Based on the opinions above, recommendations can also be interpreted as promotion. However, it should be noted that the person who is entitled to say that the product is recommended is a customer who has actually purchased it. Not just saying that the product is recommended, when they have never used it.
Here are some examples of using the word "recommended" according to its meaning in a sentence.
- I have just spent a holiday there and would recommend it to anyone.
(I have just spent a holiday there and would recommend it to anyone.)
- You're a good worker, boy. I'll recommend you for a promotion. (Kamu pekerja yang baik, Nak.Saya akan merekomendasikan kamu untuk promosi.)
- The restaurant has much to recommend it. (Restoran memiliki banyak hal untuk merekomendasikannya.)
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Illustration (Credit: Unsplash)
After knowing the meaning of recommended along with examples of its use in English sentences, you also need to know examples of its use in Indonesian for daily life. Generally, recommendations are made in the form of reviews in writing or video. Here is a recommendation for a romantic film in the form of a written review that can be used as an example.
Recommendation for Romantic Film
1. LA LA LAND (2016)
LA LA LAND is a musical film about a musician and a aspiring actress. They meet and eventually fall in love. In the midst of love turmoil, the couple eventually have to decide to follow their own passions. LA LA LAND is suitable for those of you who like the dominance of music and dance in a film. The struggle of two main characters in career and love can be used as a reflection material.
2.A STAR IS BORN (2018)
The story in A STAR IS BORN is not much different from LA LA LAND. The outline is the struggle of two main characters in career and love. The female character in this film is played by Lady Gaga and the male character by Bradley Cooper. They both have good careers as musicians. However, there are personal problems and popularity that cause them to be distant. The chemistry between these two famous actors is unquestionable. You will also find many good songs in this film.
Well, KLovers, that is an explanation of the meaning of recommended along with examples of its use in daily life.
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