Mie Sedaap Wins Silver & Black Trophy at the Youth Choice Award 2025

Kapanlagi.com - The name Mie Sedaap is certainly familiar to foodies in the country. Yes, this Indonesian noodle brand always has unique breakthroughs that make it a favorite. Recently, Mie Sedaap again won the Youth Choice Awards held by MarkPlus as the Instant Noodle Choice of Gen Z!

In 2025, Mie Sedaap achieved success with 2 trophy awards in the categories of Integrated Marketing Communication to Gen Z and Instant Noodle Choice by Survey. This achievement clearly solidifies Mie Sedaap as the instant noodle brand favored by young people!

Not only presenting the latest Mie Sedaap variants that always successfully pamper the taste buds of its fans, Mie Sedaap also brings various new breakthroughs that make it so loved by Gen Z. What are they?

Endless Product Innovations

Speaking of product innovation, Mie Sedaap is clearly the champion! The various new Mie Sedaap variants that emerge clearly follow the culinary trends that are happening while understanding what foodies are most interested in.

For example, in 2024, Mie Sedaap collaborated with renowned chef Devina Hermawan to create Mie Sedaap Goreng ala Chef Devina. This collaboration immediately attracted the attention of culinary lovers to try the most delicious Mie Sedaap innovation, even a series of MasterChef Indonesia alumni joined in to create their own versions.

Not only that, Mie Sedaap also introduced the rejuvenated Mie Sedaap Korean Spicy Chicken, which now features Seaweed Crunch topping. The presence of this topping further strengthens the authentic Korean flavor of the product, considering that seaweed is always present in almost all Korean dishes.

The latest innovation also comes in the favorite Mie Sedaap variants of Indonesians, namely Mie Sedaap Goreng and Mie Sedaap Soto, which now come with an extra 20% topping. Combined with the chewy texture of the noodles, it guarantees to elevate the deliciousness of Mie Sedaap to another level.

Collaboration with Ahn Hyo Seop as Brand Ambassador

Mie Sedaap is very aware of the current trending hype, so the breakthrough they present is not to be underestimated. The most astonishing update is the collaboration with Ahn Hyo Seop as the Brand Ambassador, which has received an enthusiastic response from his fans.

This figure is definitely no stranger to fans of Korean pop culture. Ahn Hyo Seop is known phenomenally for his success in starring in dramas such as LOVERS OF THE RED SKY and BUSINESS PROPOSAL. With this collaboration, Mie Sedaap has successfully become a well-known Indonesian brand globally.

Collaboration with MasterChef Indonesia Utilizing AI Technology

Mie Sedaap is very much aware of the trends among young people who now utilize AI to boost creativity and productivity. Mie Sedaap also presents a breakthrough that is equally impressive.

In 2025, Mie Sedaap showcases a special collaboration by partnering with alumni from MasterChef Indonesia. They are Jerry Andrean, the winner of MasterChef Indonesia season 7, William Gozali, the winner of MasterChef season 3, and Jesselyn, who was the champion of MasterChef Indonesia season 8.

In their creative process, they utilized the sophistication of Gemini AI to create topping variations for the latest Mie Sedaap, namely Mie Sedaap Goreng ala Chef Devina. With their skills and creativity, the recipe recommendations from Gemini AI succeeded in becoming a special menu that truly delights the palate!

Appreciation for Original Works Through Collaboration with Local Illustrators

In an era that utilizes the sophistication of AI, Mie Sedaap also continues to appreciate the original works of young people. One of them is the collaboration with local illustrator WD Willy. Together with WD Willy, Mie Sedaap created 6 unique mascot characters representing each variant of Mie Sedaap products. In addition, this original Indonesian noodle brand also partnered with Feri Akbar, an illustrator and digital artist from Semarang who created Woketoon.

The collaboration was showcased at the Come See Mie Fest Bandung 2024.
Mie Sedaap is also increasingly relatable to Gen-Z fashion. They collaborated with local youth apparel brands such as Voted, Nindito, Cosmonauts, and Porto X.

Presenting the Spectacular Come See Mie Fest

Mie Sedaap's impressive breakthrough is the spectacular event called Come See Mie Fest, which offers a festival or music concert, workshops, expression booths or karaoke, immersive art installations, Sedaap Menu Creation, arcade games, digital photo booths, and various other fun activities. The last event held in 2024 was the Come See Mie Fest Bandung on November 8-10, 2024, at Kiara Artha Park.

The enthusiasm of the public was so high that more than 37,000 people flocked to the venue to enjoy the excitement. Not only the general public, but a lineup of renowned content creators also didn’t want to miss out, including Willy Winarko and Kelly Courtney. The excitement peaked with performances by famous musicians such as The Changcuters and Vierratale, making this moment truly magical and memorable.

There are so many breakthroughs from Mie Sedaap that further prove that this brand is indeed the Instant Noodle Choice of Gen Z! Don't miss the excitement of Mie Sedaap events this year, hurry up and follow the Instagram account @miesedaapid to get the updates!

(kpl/wri)