MMA SMARTIES Awards Indonesia 2025: Celebrating Innovation and Real Impact in the Marketing and Advertising World

Kapanlagi.com - MMA Global Indonesia is once again holding the SMARTIES Awards Indonesia 2025, a prestigious event that celebrates innovation and excellence in the marketing and advertising world. This awards night serves as a platform to appreciate marketers, brands, agencies, media, publishers, and the most innovative technology providers in Indonesia. This year, the SMARTIES Awards reaffirms MMA Global Indonesia's commitment to continue driving creativity, technology utilization, and the creation of real business impact in the marketing industry.

The SMARTIES Awards Indonesia 2025 ceremony will be grandly held at The Ritz-Carlton Jakarta, Mega Kuningan, on November 6, 2025. This gala night brings together leading figures in the marketing and advertising industry in Indonesia to celebrate the extraordinary achievements of various brands, agencies, and technology innovators who have redefined marketing effectiveness in the country. As part of a global ecosystem that encompasses four regions and 16 countries, SMARTIES serves as a benchmark for transformative marketing that inspires change across the industry and communication channels.

1. Winners of the SMARTIES Awards Indonesia 2025

List of Main Winners of the SMARTIES Awards Indonesia 2025:

- Best in Show: Bebeclub AI Poop Tracker: Baby’s Gut Decoded
- Advertiser of the Year: Unilever Indonesia
- Brand of the Year: Wardah
- Most Resilient Brand of the Year: Vaseline
- Holding Agency Company of the Year: WPP
- Digital Agency of the Year: Digitas Indonesia
- Creative Agency of the Year: Leo Indonesia
- Media Agency of the Year: Mindshare
- Independent Agency of the Year: WOW Company
- Publisher of the Year: Grab
- Enabling Technology Company of the Year: YMT

2. SMARTIES Awards Indonesia A Prestigious Award Event

This year marks a new milestone for the SMARTIES Awards Indonesia with over 800 entries received, affirming its position as the most prestigious award event in celebrating marketing innovation and effectiveness. From this number, 170 campaigns made it to the finalist list, and 97 of the best works were selected as winners, representing the most influential achievements in the Indonesian marketing world.

The esteemed jury panel, led by Gunnar Beckers, Director of Marketing, HM Sampoerna Tbk., and Caroline Foo, President Director, Shiseido Indonesia, brought an extraordinary level of professionalism, dedication, and thoroughness to this year's judging process. Both Jury Presidents played a crucial role in leading discussions with discipline and deep insights, ensuring that each entry was evaluated with full attention to detail, objectivity, and fairness.

The judges brought a wealth of experience and knowledge across marketing and advertising disciplines. Their commitment to transparency, integrity, and collaboration ensured that each campaign was assessed not only in terms of creativity but also in terms of real effectiveness and cultural relevance. With the same focus on local impact and relevance, the panel successfully identified campaigns that truly brought change, works that were not only creatively outstanding but also resonated with Indonesian audiences and raised the standards of national marketing excellence.

"Being the Jury President of the SMARTIES Awards Indonesia 2025 is a profoundly inspiring experience. The quality of the works submitted this year shows a bold blend of innovation, technology, and authentic storytelling. Each campaign demonstrates a strong focus on impact and relevance, setting a new benchmark for creativity and effectiveness in the Indonesian marketing landscape," said Gunnar Beckers, Director of Marketing, HM Sampoerna Tbk.

"The works submitted in 2025 are extraordinary, both in terms of strategic thinking and emotional intelligence. The Indonesian marketing industry continues to grow with confidence and clear objectives. Congratulations to all the winners who have raised the standards and proven that innovation with real impact is the future of marketing," added Caroline Foo, President Director, Shiseido Indonesia.

Their leadership is strengthened by the presence of Iman Satria Putra Sukarno, Social Commerce & Data-led Marketing Transformation Lead, Accenture, and B.Budiono, Data & AI Managing Director, Accenture, who served as Jury Observers. Both ensured that the judging process was conducted with integrity, transparency, and unwavering excellence.

The jury, consisting of leading experts in the fields of creativity, media, strategy, and data, assessed each entry with high precision regarding impact, creativity, and local relevance. Their discussions emphasized the importance of storytelling that evokes emotions while remaining authentic to Indonesian cultural values.

In an era where attention has become the new currency, powerful storytelling is key to winning the hearts of the audience, while data and AI ensure precision and accountability, transforming moments of attention into measurable business growth. This synergy between creativity and intelligence reflects the spirit of SMARTIES: Innovation with Impact.

"The SMARTIES Awards not only celebrate great marketing, but this event honors bold thinking that transforms the industry. This year highlights the courage of Indonesian marketers to adapt, leverage technology, and create ideas that deliver both emotional and commercial impact. This is the true meaning of leadership through innovation, and this is what places Indonesia on the global marketing map," said Shanti Tolani, Country Head & Board of Director, MMA Global Indonesia.

(kpl/jje)