Most Sought-after Local Products by Shopee Users in Various Islands in Indonesia

Kapanlagi.com - Technological advancements and digital transformation are indeed progressing rapidly. This also presents an opportunity to increase the selection of local products that are receiving serious attention. In line with the spirit of continuously supporting the MSME ecosystem and the development of local businesses in the country, various collaborations and commitments to expand accessibility have become the main focus in early 2024.

Using an integrated inclusive approach, Shopee continues to strive to provide equal opportunities for MSMEs and local brands to gain recognition. Not only those in big cities, but also in various regions across Indonesia.

Being part of the effort to promote the love for MSMEs and local brands in the homeland, Shopee presents the 'Shopee Pilih Lokal' initiative as one of the main pillars and a strong commitment to domestic economic growth.

Shopee Pilih Lokal Feature as Visitor Attraction

Just so you know, the Shopee Pilih Lokal feature has successfully attracted more than 29 million visitors during the first half of 2024, and has become a special space for users to search for various superior and quality local products. Not only a gateway for MSMEs and local brands to gain wider exposure, but also support in strengthening their brand awareness at the national level.

Monica Vionna, Director of Marketing Growth at Shopee Indonesia, revealed, "We are also proud that in this early semester, Shopee can contribute to creating a positive market, not only for local businesses in urban centers," she said.

She continued, "MSMEs and local brands based in areas such as Klaten Regency, Pandeglang, and Mojokerto are among the areas with the highest transaction growth this year. This shows how local businesses from various regions utilize Shopee as a strong partner to create sustainable businesses and inclusive digital market penetration."

The enthusiasm of Shopee users in various islands of Indonesia in hunting for their desired products is also evident from the most sought-after local product trends. When viewed from a geographical perspective and divided based on location and time;

1. Western Indonesia Time (WIB): Sumatra to Java

Starting from the western tip of Indonesia, various fashion products such as Women's Pants and Batik have become the most purchased local products by the community in line with the rapid development of fashion trends in these two islands. Interestingly, typical culinary snacks such as Banana Chips from the Food & Beverage category are also dominating the best-selling products this year.

2. Central Indonesia Time (WITA): Kalimantan, Sulawesi, Bali, and the Nusa Tenggara Islands

Switching to Central Indonesia, as islands famous for their tourist attractions, beauty products such as Sunscreen are the most sought-after products by the community at the moment. It seems that this mid-year is indeed the best time to welcome the holiday season, as fashion and accessory products such as Sandals and Sunglasses are also among the highest search lists.

3. Eastern Indonesia Time (WIT): Maluku & Papua

Following the progress of the current digital era, the need for high-tech products in the form of Mobile Phones and Accessories such as Phone Cases has become the most sought-after products by the community on the islands located in the eastern horizon of Indonesia. Not to be missed, the need for Home & Living products such as Dish Racks and Window Curtains also made it to the list of the most sought-after products in the middle of this year.

Not only known domestically, Shopee also provides opportunities to reach the global market through inclusive digital services with the integrated Shopee Export Program. More than 26 million local products have been exported to various countries. Not stopping there, this positive achievement continues in early 2024 with a more than doubled increase in exported product transactions compared to last year.

Seeing this phenomenon, mid-2024 becomes evidence that Shopee is not only a place for online shopping, but also an active space in building a strong and sustainable local business ecosystem throughout Indonesia.

(kpl/wri)