Invite Students to Appear More Confident with #YoungHair, Ellips Shine Sister Present at the University of North Sumatra

Kapanlagi.com - Finally, students from the University of North Sumatra (USU) were greeted by Ellips Shine Sister. This is part of the #YoungHair campaign. After successfully appearing in Bandung, Malang, and Yogyakarta, it is now Medan's turn to be the destination of Ellips Shine Sister.

This activity collaborates with prestigious universities in major cities in Indonesia with the aim of providing education about the importance of hair care, which impacts psychological and self-confidence in career development.

As the pioneer of the first hair vitamin in Indonesia since 2005 and the number one Hair Vitamin in Asia, Ellips through this series of activities packages education for students in the form of interactive talk show sessions and fun product experiences. So, how was the excitement?

1. Meeting the Needs of Indonesian Women in Practically Caring for and Maintaining Hair Health

According to Mordor Intelligence's report, the hair care product market in Indonesia is projected to grow at a CAGR of 5.6% during the period 2023-2028. Internal research by Ellips shows that only 41% of Indonesian women aged 15-39 use hair vitamins, while 59% do not use them because they believe that hair does not require special care.

As the number 1 hair vitamin in Asia, Ellips is here to meet the needs of Indonesian women in practically caring for and maintaining hair health. Ellips is committed to empowering women to be more daring and confident in getting what they want.

Ellips has initiated a campaign to encourage young Indonesian women to maintain their hair's youthfulness and boost their confidence through the Ellips Hair Vitamin Moroccan Series. As an innovative product from Kino in the hair care category, Ellips is committed to offering an innovative range to meet the needs of consumers in maintaining the health and beauty of Indonesian hair.

The Ellips Hair Vitamin Moroccan Series is enriched with Moroccan oil or Argan Oil, Jojoba oil, Pro Vit B5, as well as Vitamins A, C, and E, which function as antioxidants to address signs of aging such as dry, dull, brittle, and rough-textured hair. This formula also contains UV and heat protection to keep the hair soft, healthy, and prevent hair damage from external factors.

"After touring several campuses in major cities in Indonesia, we have seen and realized that many young women, especially students, are not aware that improving self-confidence can start with caring for their hair," said Arviane, Head of Public Relations at Kino Indonesia.

According to Arviane, Ellips collaborates with the University of North Sumatra to educate that having an attractive appearance with beautiful and healthy hair is a support for self-confidence when entering the professional world.

"Personal appearance can leave a good impression in the working world. We realize that there is still a lack of understanding that caring for hair is necessary and equally important as caring for the skin," she added.

2. The Excitement of Shine Sister Goes to Campus Activities

After successfully greeting students in Bandung, Malang, and Yogyakarta, Ellips is now present in Medan and greets 285 USU students through the Shine Sister Goes to Campus event. At this event, a talk show was held about the importance of planning career development supported by self-confidence with an attractive appearance, especially through healthy and beautiful hair.

This Career Planning talk show is packaged interactively by presenting speakers from various career backgrounds in the communication field. The speakers will share their experiences and career journeys in building potential in the communication industry.

At the same opportunity, Ellips also announced the Ellips Campus Ambassadors who have been selected through the selection process. Ellips announced Fara Lubis, from the Faculty of Law USU, Livia Anastasia, from the Faculty of Medicine USU, and Melati Ayu from the Faculty of Public Health USU as the Ellips Campus Ambassadors for Medan.

The Ellips Campus Ambassadors themselves are part of the #RambutTetapMuda campaign as representations of personas in helping students gain more self-confidence in developing their talents and interests, as well as bringing them closer to the Ellips brand. Those who are selected will also receive educational assistance to support their career development.

In the Shine Sister Goes to Campus section, Ellips also invites students to join the Shine Sister Community through the Youniverse application, which is an Ellips community consisting of students from all over Indonesia who have activities in self-development to face the working world.

In addition, Shine Sister Goes to Campus also presents an exhibition area for educational products, as well as Hair Raid activities for students as part of education related to signs of hair aging.

Universitas Sumatera Utara welcomes and appreciates Ellips' initiative through this Shine Sister Goes to Campus event. This activity is a step for USU to provide real education through interactive talk show classes filled by professional speakers from the brand.

“We are delighted and highly appreciate Ellips' initiative through this event and we thank you for choosing Universitas Sumatera Utara to collaborate in this educational campaign. We see that this event provides more knowledge and soft skills that are certainly useful and valuable for students, further to provide an understanding of the professional world,” said Dr. Siti Saidah Nst, S.Kp., M.Kep., Sp.Mat as the Vice Dean 1 of the Faculty of Nursing at USU.

Interestingly, the Shine Sister Goes to Campus program does not stop at USU. After Bandung, Malang, and Jogja, Ellips will continue its journey to the city of Medan. Get the latest information about Ellips products through the website and Instagram @ellips_haircare, Tiktok: @ellips_haircare, and Twitter: @ellips_id.

(kly/tmi)