Success Story of Alice Norin and Nella's Style Utilizing Shopee Live to Strengthen Business Potential and Maximize Profit

Kapanlagi.com - Through a series of interactive features, Shopee continues to innovate in response to the dynamic changes in online shopping preferences that continue to evolve. Through the Shopee Live feature, Shopee transforms the way users shop in the digital era through live shopping trends. This interactive feature successfully connects buyers and sellers more closely, offering solutions through real-time interaction and communication through live streaming content.

Not only providing convenience for users, Shopee Live also has a significant positive impact on the growth of MSMEs and local brands by increasing opportunities for local products to expand their reach.

This opportunity is well-utilized by Alice Norin, a public figure & founder of Fashion Today, who has successfully built her local fashion brand to its maximum potential and achieved transaction growth of more than 30 times during various peak shopping campaigns with Shopee Live compared to regular days.

There is also Nella Sajida Talfa, an office employee who successfully became a content creator on Shopee Live with the account @nellastyle, thanks to her passion for sharing inspiration for Muslim fashion products. So, what is their success story? Check out their business journey below!

Alice Norin's Success Story in Developing Her Local Fashion Brand with Shopee Live

Alice Norin started building her local fashion brand, Fashion Today, since 2011, starting from her dream of bringing a new authentic touch to Indonesian women. Initially, Fashion Today products were only sold to her fellow artist friends.

The production process was simple, starting from home with packaging in the garage involving only three employees. Fashion Today began marketing various women's clothing products such as shirts, t-shirts, pants, and various accessories.

In selecting quality raw materials, Alice often directly involved herself in the field, such as going to Tanah Abang and other local MSME markets, to conduct research and purchase raw materials from local business owners. Now, it has its own convection division located in Bandung and Solo, and women's shirts are the most sought-after products by consumers.

Fashion Today has been joining Shopee since 2020 and actively utilizing Shopee Live since October 2023. The decision to join Shopee is a strategic step for Alice to expand her market reach.

Previously, Alice had tried to utilize live streaming features on other platforms, but the opportunities and benefits offered by Shopee Live, coupled with seeing fellow artists who had already joined Shopee, made her think no longer to join.

Through Shopee Live, Alice successfully boosts the image and sales of the Fashion Today brand with the advantage of real-time interaction that brings her closer to consumers.

Alice Norin, Public Figure & Founder of Fashion Today, said "I feel the incredible benefits and impact after joining Shopee. Through various campaigns and programs that we participate in, usually the Fashion Today brand that I own experiences an increase in transactions in every new product launch moment and big moments like Eid."

According to Alice Norin, "But since deciding to actively utilize Shopee Live's interactive features, the Fashion Today brand has experienced a significant increase in transactions of more than 30 times in various peak campaigns presented by Shopee compared to ordinary days."

"I also feel a closer connection and interaction with my customers during live streaming, and of course, it creates more trust and attraction to our products," she added.

Alice has now created more job opportunities with the development of the Fashion Today brand team consisting of up to 250 employees. Alice's decision to have a live studio at home makes it easier for her to maintain a balance between work and personal life.

"After focusing on delving into the live streaming industry on Shopee Live, I have more time flexibility than before. With a larger team, it certainly helps me to coordinate and realize various strategic plans for the development of my business," she said.

Alice added, "Similarly, by allocating time with family, especially children, I can easily meet them without having to leave the workplace."

From Hobbies to Achieving Dreams, Nella's Style Earns Hundreds of Millions Through Live Streaming Content

Delving into the world of live streaming on Shopee Live and joining the Shopee Affiliate Program since November 2023, Nella started her career as a creator from scratch.

As a Muslim woman who loves the fashion world, she loves recommending various types of premium quality hijab clothing products that can be used for various occasions, from attending weddings, uniformity of mothers' gatherings, to Umrah worship.

Starting from her first live streaming session on Shopee Live, which was only watched by more than 15 people, it did not dampen Nella's spirits to work and innovate in creating quality live streaming content until her viewership jumped from hundreds to thousands, and she remained consistent until she was eventually named a Top 20 Rising Star Creator on Shopee Live.

"In the midst of my busy schedule as an office worker, it does not diminish my enthusiasm to develop my passion as a creator and lover of the Muslim fashion world. Currently, I also focus on being an affiliate and live streamer on Shopee Live because I see great opportunities and prospects," said Nella.

"My daily routine starts at four in the morning to start preparing myself for live streaming on Shopee Live until 7:30 in the morning. After that, I went to work at the office, doing routine work duties until five in the afternoon," she continued.

Nella then took a short break, and then prepared to do live streaming in the evening. It turns out that this consistency helped her achieve her maximum potential as a creator and even earn significant additional income.

In less than a year of working as a creator on Shopee Live and Shopee Affiliate Program, Nella's quality of life has improved. Within a month, Nella managed to meet her monthly expenses.

The income she obtained from each live streaming on Shopee Live consistently increased and provided better financial security for herself and her family. Starting from a hobby, she is now able to earn tens of millions of rupiah per month. As her @nellasstyle account on Shopee Live grows, her income now reaches hundreds of millions of rupiah per month.

"From the results of this hard work, I am finally able to rent an apartment that also serves as a live streaming studio. Not only that, I have also been able to fulfill my biggest dream of buying my first house," said Nella.

She added, "Thanks to the success of my new career on Shopee Live, I also have the opportunity to share blessings with the surrounding community by opening job opportunities as the operational team for @nellasstyle in helping the creative process of various live streaming content on Shopee Live."

How Alice Norin & Nella's Style Build Audience Loyalty on Shopee Live

First, to attract attention and build audience loyalty on Shopee Live, Alice believes in not only positioning herself as a seller but also as a friend or even a "bestie" to the audience, who enjoy being part of the solution to their needs and desires, and enjoy providing mix and match clothing inspiration for her viewers.

Before starting the live session, she always reminds users about the live schedule of the Fashion Today brand. During the live session, she regularly holds Q&A sessions to understand customers' desires and needs directly, and gives them the opportunity to see product details firsthand.

Secondly, when creating a formula for each live streaming content, consistency is the key for Nella. He routinely schedules live streaming sessions regularly so that viewers will be accustomed to and look forward to our live sessions.

To attract the attention of viewers on Shopee Live, Nella always highlights recommended premium quality gamis products, which are usually only found in premium boutiques and can be owned at an affordable price "wholesale price".

Talking about future plans, Alice believes that Shopee, through its ecosystem, will always be top of mind for people when shopping online, especially in the midst of the current live shopping trend.

She also hopes that Shopee can continue to create various new innovations through a series of interactive features that can make the shopping experience more efficient and enjoyable for customers.

"Certainly, my biggest hope together with the Fashion Today brand is to be able to increase sales by 100% every year and continue to be committed to always innovating and presenting the best products and services with Shopee," concluded Alice Norin.

On the other hand, Nella also hopes to continue to work to contribute to the advancement of MSMEs and local brands by showcasing more quality local products. She also has a message for potential creators who want to venture into the world of live streaming.

"For potential creator friends out there, becoming a creator on Shopee Live and Shopee Affiliate Program is a very exciting journey full of opportunities. Through Shopee Live, we have the opportunity to showcase various skills and passions to a wider audience," Nella concluded.

(kly/tmi)