Awesome! Shopee Live Innovation Boosts Rapid Growth of MSMEs and Local Brands in the Beginning of 2024

Kapanlagi.com - Technology is advancing, creating various new trends. This also applies to the world of marketplaces, where online shopping is not just about buying goods and waiting for them to arrive at home. It goes beyond that, there is a personal experience that makes shopping more interesting and enjoyable.

Shopee realizes this by introducing an interactive feature, Shopee Live, which connects sellers and buyers more closely. So, it provides a shopping experience full of interaction and visual content that allows users to freely choose which products to buy.

Apparently, the first semester of 2024 has achieved quite an impressive record. Shopee Live feature has gained a place in the hearts of users as their favorite purchasing channel. This achievement clearly contributes significantly to the growth of MSMEs and local brands by providing more opportunities for local products to expand their reach. Welcoming the first semester of this year, Shopee has recorded an increase in sales of MSMEs and local brands more than 13 times through Shopee Live compared to last year.

Monica Vionna, Director of Marketing Growth at Shopee Indonesia, said, "Since our presence in Indonesia, Shopee has dedicated all continuous innovations to drive the country's economic growth through MSMEs and local brands pillars." Seeing positive achievements in the first semester of this year, Shopee is proud to see the growth performance of MSMEs and local brands who are becoming more adept at developing interactive features as their main alternative sales channels," he said.

He added, "Now, we can see an increasing number of MSMEs and local brands that have successfully reached their maximum business potential in line with the increasing enthusiasm and demand of users for local products. Of course, this extraordinary achievement cannot be separated from the support and synergy of the entire Shopee ecosystem in creating broad positive impacts."

Success Stories of Local Brands Improve Their Performance

The interactive feature of Shopee Live has significantly contributed to the growth of MSMEs and local brands, as 95% of MSMEs and Local Brands that have joined Shopee Live since last year have experienced significant transaction increases in the early part of this year.

This can be seen from various success stories of local brands, such as Les Catino, a local fashion bag brand, and Azarine Cosmetic, a local beauty brand, which have successfully improved their performance by utilizing the Shopee Live feature.

1. For Jason Marcel Chendrawan, Director of Les Catino, as a local bag brand that has been present in Indonesia since 1992, he also felt an increase in business performance while utilizing the Shopee Live feature. Recorded transaction spikes of more than 60 times in the first semester of 2024, which encouraged the expansion of business reach to be able to open opportunities and job opportunities for the surrounding people.

"The presence of the Shopee Live feature has transformed the way we do business. As a local brand that always wants to present the latest trends for consumers, Shopee Live has become a platform that bridges us with the needs and desires of the market, and even successfully builds strong loyalty. I would like to thank Shopee for being a loyal partner in the journey of local business players, hopefully Shopee can continue to drive us to achieve greater success."

2. The same goes for Cella Vanessa, CEO of Azarine Cosmetic, the Shopee Live feature has had a significant positive impact on her business. He expressed,

“This live stream has brought a new color to our business strategy. Since joining and utilizing Shopee Live as one of our sales channels, we have experienced so many positive aspects, even in the journey of 2024, we have successfully recorded up to 32 times the surge in transactions that are so real. Direct interaction with customers allows us to provide a more personal and attractive shopping experience. The large number of viewers who aim to shop when opening Shopee is also the main reason we chose to grow with Shopee Live.”

“Shopee believes that through hard work and strategic collaboration, it can bring significant positive impact to all UMKM actors and of course users. We are determined to continue to be at the forefront in advancing the UMKM industry and local brands in the homeland, as well as synergizing to realize the mission of improving the quality of life of the Indonesian people through an inclusive digital ecosystem," Monica concluded.

(kpl/wri)