NESCAFÉ SKY SHOW with Ji Chang Wook Enlivens the Sky of Jakarta Fair 2024

Kapanlagi.com - The "NESCAFÉ SKY SHOW" drone show with Ji Chang Wook enlivens the last nights of Jakarta Fair 2024. Hundreds of illuminated drones flew in the night sky of Jakarta, forming several interesting formations that caught the attention of visitors.

The words "Jakarta Fair" appeared as the first formation and were greeted with excitement by the audience. The drone formations then changed to form the words "NESCAFÉ PRESENTS", indicating that this drone show is a special presentation from NESCAFÉ.

The show continued with the formation of the words "HELLO JAKARTA", followed by the formation of the word "Annyeonghaseyo" (meaning: hello). The PRJ visitors cheered while saying the drone formations that appeared in the sky.

Shortly after, the illuminated drones formed a sketch resembling Ji Chang Wook drinking NESCAFÉ, followed by the complete formation with the words "NESCAFÉ X JCW". Ji Chang Wook's fans who watched the NESCAFÉ SKY SHOW together shouted with joy.

A heart formation with the symbol of love adorned the sky, followed by a sketch of Ji Chang Wook's smiling face, accompanied by the enthusiastic voices of fans and other visitors. The drone performance ended with the formation of the words "NESCAFÉ X Ji Chang Wook".

The NESCAFÉ SKY SHOW drone show is a unique way for NESCAFÉ to introduce Ji Chang Wook as the Brand Ambassador of NESCAFÉ Indonesia for NESCAFÉ Ala Cafe products. This special event also marks the closing celebration of Jakarta Fair 2024.

As a famous actor and singer from South Korea, Ji Chang Wook holds a special place in the hearts of Korean fans in Indonesia, especially among young people. His acting in various Korean dramas and movies has received much praise.

Ji Chang Wook's presence as the Brand Ambassador of NESCAFÉ Indonesia is a manifestation of NESCAFÉ Indonesia's commitment to always be a coffee brand that is relevant to the lifestyle and trends among young people, one of which is the Korean Wave (K-Wave).

Sherif Hani, Business Executive Officer Coffee at PT Nestlé Indonesia, said that they always strive to be a coffee brand that is relevant to the lifestyle and trends among Generation Z.

"One of the trends currently dominating Gen Z is the Korean Wave (K-Wave). Seeing the high enthusiasm of Ji Chang Wook's fans in Indonesia is our reason for collaborating with Ji Chang Wook as the Brand Ambassador of NESCAFÉ Indonesia. We hope that through this collaboration, NESCAFÉ Ala Cafe can become the top choice for Indonesian people to enjoy quality coffee anytime and anywhere," said Sherif Hani.

The Korean Wave, also known as Hallyu, is a cultural phenomenon from South Korea that has spread to various countries around the world, including Indonesia. This phenomenon depicts the widespread popularity of K-pop music, Korean television dramas (K-dramas), Korean films, fashion, cosmetics, and the South Korean lifestyle that has influenced and created great interest among the global community.

The "NESCAFÉ SKY SHOW" drone performance was also supported by the presence of Ji Chang Wook's fans in Indonesia, namely Wookie Indonesia and Ji Chang Wook Indonesia. The fans were delighted with the NESCAFÉ drone show and warmly welcomed Ji Chang Wook as the Brand Ambassador of NESCAFÉ Indonesia.

"The drone show is really cool, very satisfying. This is the first time in Indonesia. Hopefully, through this performance, Ji Chang Wook's name can become even bigger in Indonesia." Thank you NESCAFÉ Indonesia for choosing Ji Chang Wook as the Brand Ambassador. Hopefully, NESCAFÉ products will be more liked by young people," said Rina Yulindas, representative from Wookie Indonesia.

In line with Rini, Anita also expressed her joy with the drone show presented by NESCAFÉ and choosing Ji Chang Wook as the Brand Ambassador.

"This is an important moment for us Ji Chang Wook fans in Indonesia. With this collaboration, I believe Ji Chang Wook can be more recognized in Indonesia and NESCAFÉ can also advance," said Anita, representative from Ji Chang Wook Indonesia.

Create a Cafe Atmosphere Anywhere with Ji Chang Wook's choice of NESCAFÉ

Prior to the "NESCAFÉ SKY SHOW", Ji Chang Wook had appeared in the latest NESCAFÉ TVC titled NESCAFÉ X Ji Chang Wook Everyday. The video shows Ji Chang Wook enjoying NESCAFÉ Ala Cafe in various moments wherever he is.

Brand Ambassador of NESCAFÉ Indonesia, Ji Chang Wook, expressed his joy in being part of the large NESCAFÉ Indonesia family.

"I am very enthusiastic to share the experience of enjoying NESCAFÉ Ala Cafe with fans in Indonesia. I hope this product can be the answer for people to be able to enjoy cafe-quality coffee anytime and anywhere," said Ji Chang Wook as quoted from the NESCAFÉ Indonesia release.

NESCAFÉ Ala Cafe is one of the Ready to Drink products from the legendary NESCAFÉ coffee that is 100% produced domestically and becomes the favorite coffee drink choice of Indonesian people, especially among young people. NESCAFÉ Ala Cafe comes in four flavor variants, namely Cappuccino, Latte, Ice Black, and Caramel Macchiato, which allows people to enjoy cafe-quality coffee anywhere and anytime.

Celebrating the presence of Ji Chang Wook as the Brand Ambassador, NESCAFÉ Indonesia provides a special booth with Ji Chang Wook's picture so that visitors can take selfies together. In addition, they also offer an attractive promo: Buy 3 NESCAFÉ Ala Cafe any variant Get SPECIAL KEYCHAIN with Ji Chang Wook's picture.

Come on, create a cafe atmosphere wherever you are with NESCAFÉ Ala Cafe, Ji Chang Wook's choice of coffee!

(kpl/Gil)