PINTU Incubator Supports Collaboration of Indonesian Fashion Talents - France at JF3 Fashion Festival

Kapanlagi.com - The PINTU Incubator 2024 program continues its mission to promote innovation and creativity in the Indonesian fashion industry. Since its inception in 2022, PINTU Incubator has successfully opened opportunities for dozens of young brands/designers to grow from local to international markets, by providing additional knowledge and skills necessary to advance local fashion brands to meet international standards.

One of PINTU's main achievements is bringing these young creators to the prestigious Première Classe - Paris Trade Show held during Paris Fashion Week and providing a 6-month scholarship at the prestigious fashion school Ecole Duperre, Paris. It is known that they only accept a very limited number of students each year, making it very difficult even for students from France themselves.

In this year's PINTU Incubator program, after going through various stages of strict curation and intensive mentoring planned to last for six months, PINTU Incubator has announced five participants who will present their works at the largest fashion event in Indonesia, the JF3 Fashion Festival 2024.

1. Collaboration with Graduates of École Duperré Paris

(Photo credit: Personal Documentation)

This year, PINTU is once again collaborating with graduates of the renowned fashion school École Duperré Paris. The Show Parade 'PINTU Participants X École Duperré' will take place at Summarecon Mall Serpong, on Wednesday, July 31, 2024. This collaboration is a tangible proof of PINTU Incubator's commitment to empowering talented young designers in expanding market networks, product development, and cultural exchange within the Indonesia-France fashion ecosystem.

"JF3 is not just an event, but a mature and complete ecosystem to support fashion industry players. One of the programs at JF3 that we call PINTU Incubator has proven to successfully open many opportunities for participants to develop their markets to a global level. Together with LAKON Indonesia and the French Embassy through the Institut Francais d’Indonesie (IFI), JF3 will continue to drive the growth of local Indonesian brands, contribute to their progress, and make the Indonesian fashion industry stronger and more competitive. I congratulate the 5 selected incubation participants for their enthusiasm and consistency in reaching this stage. Welcome to the JF3 Fashion Show stage. We hope the incubation participants can continue to innovate and actively contribute to advancing the Indonesian fashion industry," said Soegianto Nagaria, Chairman of JF3 and co-initiator of PINTU Incubator.

2. The Bridge of Cultural Diversity between Indonesia and France

PINTU Incubator is a visionary bilateral platform aimed at empowering young talents and MSMEs in the fashion business of Indonesia and France. This initiative bridges the cultural diversity of the two countries and supports sustainability, encouraging collaboration between local and global fashion ecosystems. Through a series of mentoring, workshops, and collaborations with leading fashion organizations and experts from Indonesia and France, PINTU Incubator prepares participants to be ready and capable of entering the fashion market and gaining international exposure.

Thresia Mareta, founder of LAKON Indonesia and co-initiator of PINTU Incubator, explained, "PINTU Incubator was built with the vision of creating a dynamic forum that will bring together a new generation of fashion practitioners from Indonesia and France. We empower and encourage the growth of all participants, facilitating anyone involved who wants to grow and develop, both nationally and internationally. This effort will provide benefits that are not only significant for the domestic fashion industry but, most importantly, will also have a great impact on society at large."

The journey of the participant curation process for PINTU Incubator began with recruitment in November 2023, which successfully attracted the enthusiasm of over 500 young creators. Participants then went through a series of stringent curation processes, resulting in the selection of five top brands that will undergo an intensive incubation program.

The local brands are Senses, Enigma, Denim It Up, Arae, and Tales and Wonder. These five brands will present their works on the JF3 runway alongside six alumni of École Duperré, namely: Colline Percin, Luisa Gauchon, Noemie Jondot, Guy Chassaing, Ninon Fievet, and Daniel Cheruzel. The curation stage will continue, so in the end, 2 brands will be selected to participate in the Paris Trade Show, alongside alumni from the previous period of the PINTU Incubator program. This shows that the mentoring conducted by PINTU Incubator is ongoing and sustainable.

3. Strengthening International Partnerships

(Photo credit: Personal Documentation)

This year, PINTU Incubator is also strengthening international partnerships with various strategic parties.

"PINTU is forming an innovative alliance between France and Indonesia in the fashion sector. Since its inception in 2022, this program has supported more than thirty-five designers in both countries. For this third year, twenty French designers and fashion professionals will be involved in various activities including business meetings, fashion shows, conferences, studio visits, and mentoring. At the end of the week, Indonesian designers will be selected to showcase their collections in Paris in September 2024. The PINTU program offers an opportunity to collaborate with passionate individuals, exchange ideas, and challenge oneself in pursuing the international market. This year, Première Classe, the French Institute of Paris, and the prestigious Duperré - Paris school have committed to supporting the PINTU Incubator program!" said H.E Fabien Penone, the French Ambassador to Indonesia, Timor Leste, and ASEAN.

Established in 2022, PINTU Incubator is genuinely building a strong foundation for young talents in Indonesia's fashion industry to be ready to enter the global fashion market. This program offers a series of mentorships, workshops, and collaborations with organizations and figures across fields, both from Indonesia and France. In 2023, PINTU Incubator made history in the domestic fashion industry by sending the best incubation participants to the Première Classe, Paris Trade Show, twice a year.

Première Classe is known as an exclusive trade show, a gathering place for fashion buyers, industry players, and international journalists. The incubation participants FUGUKU, Apa Kabar, and Bertjorak successfully attracted direct orders from fashion buyers. In addition, the FUGUKU brand also achieved recognition for its works curated in the collection of the French art museum, Musée des Arts Décoratifs.

(kpl/gtr)