Pond's Age Miracle Presents 'Miracle Runway' at Jakarta Fashion Week 2025, Celebrating the Strength and Elegance of Women of All Ages

Kapanlagi.com - Pond’s Age Miracle held an event titled Miracle Runway as part of Jakarta Fashion Week 2025, presenting a celebration of the elegance and strength of modern women of all ages. Interestingly, in this event, Pond’s Age Miracle showcased a collection of fashion that combines elegant and inspirational styles, presented by selected women over the age of 30 from various backgrounds and walks of life. The Miracle Runway became a special moment on the JFW 2025 stage, filled with Pond's spirit to celebrate the natural beauty and resilience of women over 30.

"Pond's Age Miracle is committed to always supporting Indonesian women to progress. Additionally, it is because of our commitment to actively support Indonesian women. Therefore, we are always present at various events, such as Jakarta Fashion Week today," said Meila Putri Handayani, Head of Marketing Pond’s Skin Institute Indonesia during the Miracle Runway press conference on Saturday (26/10) ago.

1. Reasons for Collaboration

Doc. JFW 2025

As the Head of Marketing for Pond's Skin Institute Indonesia, Meila Putri Handayani also explained the reason Pond's collaborates with JFW is because JFW already has a reputable and trusted name. Additionally, the fashion industry is closely related to beauty standards for women. Therefore, Pond's Age Miracle wants to change that stigma for Indonesian women even if they are over 30 years old.

"Pond's Age Miracle believes that every Indonesian woman has the opportunity to express herself without age limitations. Through the collaboration between Pond's Age Miracle and JFW, this year we are opening opportunities for Indonesian women over 30 from various backgrounds to participate in the 'Miracle Runway'. This initiative is part of Pond's Age Miracle's efforts to break the stigma often experienced by women over 30, especially in the fashion industry, which is often directed towards certain age standards," said Meila Putri Handayani, Head of Marketing for Pond's Skin Institute Indonesia.

2. Becoming an Inspiration

Doc. JFW 2025

The Miracle Runaway event presented by Pond's Age Miracle is also expected to inspire Indonesian women to always create miracles in their lives even after the age of 30.

"The hope this year is that through Jakarta Fashion Week, we can inspire Indonesian women to always feel they can create a 'miracle' at every stage of their lives, especially those over 30. That is why the theme we are using in this collaboration is 'Miracle Doesn’t Stop When You’re Above 30'," explained Meila Putri Handayani, Head of Marketing Pond's Skin Institute Indonesia.

In the Miracle Runaway event, Pond's Age Miracle will showcase approximately 20 Indonesian women over the age of 30 who have been selected to walk on the Miracle Runway.

"We also provide a platform for representatives of Indonesian women over the age of 30 to walk on the 'Miracle Runaway' catwalk. We selected around 20 individuals to participate as role models to inspire other women," said Meila Putri Handayani, Head of Marketing Pond's Skin Institute Indonesia.

3. Dare to Step Out of Your Comfort Zone

Doc. JFW 2025

Indonesian actress, producer, and renowned director, Dian Sastrowardoyo, at the press conference for the Miracle Runaway event, expressed her views on the importance of having the courage to step out of one's comfort zone. According to Dian, age is not a barrier to continue creating and making miracles, even after turning 30.

She also revealed that she herself dared to take a step as a screenwriter at the age of 42. This proves that Dian is brave enough to step out of her comfort zone and that it is never too late because of her age.

"I myself, as someone who is over 30 years old and now I am 42, I dared to change my career by learning to write scripts. Always follow your passion. I always follow my passion as a director. So at this age, I dared to write and direct my short film," said Dian Sastrowardoyo, Brand Ambassador for Pond's Age Miracle,

"It is a movement to step out of the comfort zone. It is indeed very frightening, but when you go through it, it feels like you are doing something very good for yourself," she continued.

Wow, the concept and theme presented by Pond's Age Miracle in this Jakarta Fashion Week 2025 event is very inspiring indeed. Hopefully, with the event Miracle Runaway presented by Pond's Age Miracle, it can change the negative stigma about women over 30 years old, KLovers, because if not now, when else?

(kpl/nts)