Sania Exclusive Masterclass Season 2 Returns, Allocating Rp 100 Million to Help SMEs during the Pandemic

Kapanlagi.com - The ongoing covid-19 pandemic has had a significant impact on Indonesia's economy, including small business owners. Based on this fact, since 2020, the Sania Tepung Terigu brand has been organizing the Sania Exclusive Masterclass program with the mission of helping home-based entrepreneurs, especially in the culinary field, to level up and survive amid the pandemic.

This time, the Sania Exclusive Masterclass program season 2 is being reintroduced, still carrying the same mission. Novita Sari, the Brand Manager of Sania, revealed that the high potential of micro, small, and medium enterprises (MSMEs) as the main driving force of Indonesia's economy in various economic situations has led Sania to consistently hold the #BerbagiKebaikan program to assist home-based entrepreneurs.

"Thanks to the enthusiasm shown by the Sania mothers, we are reintroducing the Sania Exclusive Masterclass program this year. In 2020, the program was followed by more than 1300 Sania mothers who shared their business stories. This year, the Sania Exclusive Masterclass program has prepared even bigger prizes, with a total value of more than 100 million rupiah," said Novita, the Brand Manager of Sania, in a press release received by KapanLagi.com.

The Sania Exclusive Masterclass program provides an opportunity for home-based entrepreneurs to obtain business capital and enhance entrepreneurial skills through several exclusive classes taught by masters as the basic fundamental to become professional entrepreneurs.

1. Prize Worth IDR 100 Million and 4 Exclusive Classes

The way to participate in this program is also not complicated. Home-based food entrepreneurs simply need to upload photos of their flagship menus using Sania Wheat Flour as the main ingredient, then share the background of their business on social media and tag Instagram @pastisania.

This program will run until October 6, 2021, and there will be 20 best participants who have the opportunity to receive business capital worth more than 100 million rupiahs and will be mentored through 4 exclusive online classes to develop their businesses.

The first class, which will be held for the 20 selected participants, is the Culinary Business Class with Najla Bisyir, the founder and head baker of a famous dessert box culinary business in Indonesia, Bittersweet by Najla. After eliminating 10 participants, the second class, the Kitchen Class, will be conducted with Chef Yongki Gunawan, the Master Baking Indonesia with more than 40 years of experience.

In addition, 7 selected participants will continue with the Digital Marketing Class with Patrick Rimba, a digital marketing consultant and the founder of Benson Indonesia, a digital consulting company that focuses on social media advertising and digital marketing. After eliminating 2 participants, 5 selected participants will attend the final class, the Business & Finance Class, with Ferdy D. Savio, a certified business coach and CEO of Smartplus Accelerator, a digital platform that aims to provide high-quality business and finance education for Micro, Small, and Medium Enterprises (MSMEs).

Finally, the top 3 participants will have the opportunity to participate in a private hands-on baking class with 3 famous chefs, namely Chef Yongki Gunawan, Fatmah Bahalwan, and Thomaz Law. After successfully completing all the classes and challenges, one winner will be selected to receive the main prize from this program.

The Sania Exclusive Masterclass program has also received support from famous influencers from the chef, host, beauty influencer, and television artist communities. With increasing support for this program, it is hoped that the Sania Exclusive Masterclass program can be a foundation and stimulus for home-based food entrepreneurs in Indonesia to continue to develop and become successful and reliable entrepreneurs in the culinary field.

(kpl/abs/gtr)