Showcasing the Luwur Collection, SMK NU Banat Students Amaze at MUFFEST+ 2022

Kapanlagi.com - Zelmira, a fashion brand from SMK NU Banat, Kudus, Central Java, once again impressed the audience when showcasing their latest collection on the second day of the Muslim Fashion Festival+ (MUFFEST+) 2022, Friday (22/4). The collection themed 'Luwur', created by the students of SMK, one of the schools supported by the Djarum Foundation, was met with applause from the fashionistas who attended the event at the Grand Ballroom of The Ritz-Carlton, Pacific Place, South Jakarta.

One of the compliments came from the celebrity and fashion enthusiast, Irani Vianza, who was amazed when 8 models presented the Luwur collection on the runway. Irani did not expect that SMK students could produce works that were no less impressive than those of renowned designers.

"Initially, I did not expect that this was created by SMK students. Because the look and details are very good, especially when I found out that Luwur raised the concept of local wisdom. In my opinion, this is a unique and cool thing because it can apply that concept to fashion with a distinct design," said Irani after witnessing Zelmira's works.

1. Appreciation for Luwur's Work

MUFFEST+ 2022 / Photo Credit: Personal Documentation

Professional designer Ali Charisma expressed similar sentiments. The Bali-born man appreciates Zelmira's work on Luwur, which is very wearable and therefore easily absorbed by the market. Meanwhile, in terms of design, Ali also hopes that Zelmira can continue to combine current fashion trends with the local wisdom that exists in Indonesia.

"From Zelmira's Luwur-themed work, I think the students of SMK NU Banat have a clear identity, which is to create wearable clothing while carrying the historical values of the nation. Therefore, I am very confident that these works can be easily accepted by the public. I hope that Zelmira and the concept it carries can become a locomotive and inspire other vocational schools in Indonesia to follow suit, so that we can see the birth of young designers from vocational schools across Indonesia," said Ali.

In essence, Luwur is a tradition passed down in Kudus, referring to an annual activity of opening and replacing the cloth wrapping the tomb and mausoleum of Sunan Kudus. Usually, the procession is carried out every 10th of Muharram in the Hijri calendar. This tradition is a form of respect for the services provided by Sunan Kudus to the surrounding population.

2. Hundreds of Clothes Sold Out in 3 Days

One of the students of SMK NU Banat who is also a member of the Zelmira design team, Dewi Rosita, expressed her enthusiasm and happiness because she and her team were able to showcase the Luwur collection at the prestigious national fashion show. For Dewi, their participation in MUFFEST+ 2022 can enrich their knowledge about the development of the fashion world.

"We are proud to participate in MUFFEST+ 2022. Because there are many fashion brands and more than 100 famous designers who enliven this event, this can add to our knowledge and inspire us in presenting our next collections. In addition, we also hope that the Zelmira brand can be more widely known by the public," said Dewi.

In addition to Dewi, there are 3 other SMK NU Banat students who participated in this exhibition, namely Munira, Fathin Naziha, and Najla Mufida Azmi. All four are students of the Fashion Department in 12th grade. Not only showcasing their latest works on the runway, they also opened a booth so that fashion enthusiasts could take a closer look and have the latest Zelmira works. Interestingly, within 3 days of the MUFFEST+ 2022 event, hundreds of clothes that they displayed at the booth were sold out. Even to accommodate public enthusiasm, Zelmira opened pre-orders that can be ordered through the online shopping site Blibli.com.

"In addition to displaying the latest collection, through this booth, we aim to interact with consumers. However, it turns out that the appreciation from visitors is so high that hundreds of clothes that we brought from Kudus were sold out. This makes us even more motivated to create innovative works in our next collection," said Fathin.

(kpl/pur/gtr)