#SikatGigiMalam Becomes the Highlight of World Oral Health Day Celebration, How Fun Is It?

Kapanlagi.com - It's no secret that taking care of dental and oral health is very important. But, ask yourself, how far have you been taking care of your dental and oral health on a daily basis? Brushing your teeth twice a day, especially before bedtime, is the basic foundation of dental and oral health care that should be done. Come on, admit it, have you been regularly practicing this habit?

It cannot be denied that there are still many current generations who have not been regularly brushing their teeth at night. There are always reasons, and the most common one is being tired due to busy daily activities. However, brushing your teeth at night is important for maintaining overall dental and oral health.

In celebration of World Oral Health Day, which falls on March 20, 2020, Pepsodent invites the public to participate in the synchronized #SikatGigiMalam campaign through digital platforms. Let's take a look at the excitement here!

1. Peak Moment of Night Brushing Hour

(c) Pepsodent

Night Brushing Hour becomes the peak of the celebration of World Oral Health Day initiated by Pepsodent. Right on March 20, 2020 at 19.30, Pepsodent invites all Indonesian families to #BrushAtNight simultaneously through digital platforms. This campaign is intentionally made in digital format to support the #StayAtHome movement that is currently being carried out by the community.

This action also involves 1,000 dentists and 75 PDGI branches, with the hope of encouraging all layers of society to adopt good habits in maintaining dental and oral health.

2. Buzz on Social Media, Celebrities are Participating too!

The Night Brushing Hour moment has received positive responses from the community. It is proven that netizens enthusiastically share their own versions of #BrushAtNight moments, flooding social media. Moreover, this movement is also supported by celebrities. Nycta Gina also uploaded a photo inviting the public to regularly #BrushAtNight for the sake of dental and oral health.  

3. Habits That Children and Parents Often Overlook

The #SikatGigiMalam movement aims to raise awareness among parents and children about the importance of brushing teeth at night. Based on a global survey conducted by Unilever in collaboration with King's College London, a prestigious university in England known for its top Dental Medicine Faculty in the world, the results are still concerning. The survey conducted in Indonesia, involving 506 children as the sample population, shows that out of the group of children with poor dental and oral conditions, 34% of them still have not developed the habit of brushing their teeth at night before bed.

As an official partner of the FDI World Dental Federation, the initiator of World Oral Health Day, Pepsodent aims to educate about the importance of brushing teeth at night. It is because children who do not regularly brush their teeth at night have a 40% higher chance of experiencing toothaches and consequently have to miss school twice as often compared to those who brush their teeth regularly. In addition, 25% of them also choose not to actively participate in school activities.

4. Creative E-Book to Support Good Bedtime Habits

To further support the #NighttimeBrushing habit, Pepsodent has also launched an interesting e-book series titled Adventure of Mama Sigi & Pepo. This e-book contains a series of adventure stories while instilling the habit of brushing teeth before bedtime in a fun way. Surely children will love it! This e-book can be obtained at www.tanyapepsodent.com in the near future.

Not only fun, the peak of World Oral Health Day celebration is also full of educational values to encourage people to brush their teeth regularly at night. Make sure you don't miss this habit too, KLovers!

(kpl/zki)