So Exciting! Ellips Shine Sister Goes to Campus Invites Students in Bandung to Show Confidence with #ForeverYoungHair

Kapanlagi.com - In addition to makeup and outfit choices, hair also plays an important role in supporting appearance. Unfortunately, many young women have not implemented regular hair care, which is equally important as skin care. Hair is prone to various problems, one of which is aging hair that can be seen from signs of dullness, dryness, brittleness, and damage.

To raise awareness of the importance of regular hair care, Ellips, as the first hair vitamin pioneer in Indonesia since 2005 and the number one Hair Vitamin in Asia, collaborated with prestigious universities in major cities in Indonesia as part of the #ForeverYoungHair campaign. The first event was successfully held in Bandung, which greeted 250 students from the Faculty of Communication Science, Padjadjaran University. Let's take a closer look at the excitement!

1. Interactive Talkshow about Hair Care and Career Development

Enthusiasm of participants in the Ellips Shine Sister Goes to Campus career talk

Ellips Shine Sister Goes to Campus presents a series of interesting events that are packaged with educational content. This campaign aims to provide education about the importance of hair care, which also has an impact on psychological well-being and self-confidence in career development.

Held in an exciting and educational talkshow concept, this event provides guidance to students on the importance of planning career development by bringing in speakers from different backgrounds in the field of communication.

“Many students may not be aware that taking care of their hair is just as important as taking care of their skin. The habit of caring for and maintaining hair is not only for maintaining health, but also has an impact on our psychological well-being. For students, having an attractive appearance, especially beautiful and healthy hair, certainly supports their self-confidence and serves as an initial asset in their career development. Because often, when entering the professional world, one's appearance can leave a good impression in the workplace,” said Arviane, Head of Public Relations at Kino Indonesia.

2. Part of the Ellips #RambutTetapMuda Campaign

At the Ellips booth.

Ellips Shine Sister Goes to Campus is part of the Ellips #RambutTetapMuda Campaign, which aims to increase awareness among young women that taking care of their hair is just as important as taking care of their skin. As an innovative product from Kino in the hair care category, Ellips introduces the innovative 'Ellips Hair Vitamin Moroccan Series' to meet the needs of consumers in maintaining the health and beauty of Indonesian women's hair.

Just so you know, the Ellips Hair Vitamin Moroccan Series contains Moroccan Oil, Jojoba Oil, Pro Vit B5, as well as Vitamins A, C, and E. Moroccan oil, which is contained in Ellips Hair Vitamin, acts as the main antioxidant that addresses hair aging signs such as dryness, dullness, brittleness, and rough texture.

With various vitamins in it, the Ellips Hair Vitamin Moroccan series is formulated with UV and heat protection, which can keep the hair soft, healthy, and even prevent damage, making the hair stay youthful.
As part of this event, the announcement of the Ellips Campus Ambassador, who had previously undergone selection, was also made!

“For friends who are 18-24 years old, actively enrolled as students, good at communication and enjoy socializing, and also join in organizational activities, have the opportunity to become Ellips Campus Ambassadors. Today, we have also chosen Najwa Anjaini (@najwaanjaini), Dhea Cantika Febriyanti (@dhekafe), and Latisha Rachmatiana (@latisharputri) as Campus Ambassadors for Bandung City, and they will become part of the Ellips family and will participate in the #RambutTetapMuda campaign. We also appreciate them by providing educational assistance that can be used to support their career development” - Arviane concluded.

As part of Ellips Shine Sister Goes to Campus, Ellips also invites young people to join the Shine Sister Community through the Youniverse application, which is a community of Ellips members consisting of students from all over Indonesia. The activities include self-development in facing the working world.

In addition, Shine Sister Goes to Campus will also present an educational product exhibition area, as well as Hair Raid activities for students as part of education related to signs of hair aging through product experience.

Universitas Padjajaran welcomes and appreciates Ellips' initiative through this Shine Sister Goes to Campus event. This activity can certainly provide additional knowledge for students who are preparing themselves for the working world.

“We express our gratitude and appreciation for Ellips' brand initiative in organizing this event, which can provide new insights for students. We see this event not only as additional knowledge, but also as an opportunity to produce high-achieving and active students who will have a positive impact on the Campus as an educational institution," said Dr. Ira Mirawati, M.Si, Head of the Communication Management Study Program, Faculty of Communication Sciences, Universitas Padjajaran.

Not only in Bandung, Ellips will also visit other major cities. Stay tuned to get the information that can be accessed on Instagram @ellips_haircare, Tiktok: @ellips_haircare, and Twitter: @ellips_id.

Wait for Ellips in your city!

(kpl/wri)