Spill Buy Company Again, There’s a Latest Surprise from Bobby Saputra and Coca-Cola!

Kapanlagi.com - The name Ben Sumadiwira, or better known as Bobby Saputra, is certainly familiar to social media enthusiasts. The persona popular through the @supercoolben account often creates comedic content about the life of a smart and entertaining millionaire.

Recently, Bobby made headlines again. Because he couldn’t find his name on the latest Coca-Cola packaging, he even bought his own company! Rich people really have a different way of playing!

It turns out, a surprise was revealed as Coca-Cola Indonesia partnered with Bobby Saputra aka @supercoolben in their latest campaign, Share a Coke. This campaign was officially launched on Wednesday (04/16/2025) at Eco Deck Plataran Senayan.

The event featured Senior Manager of Coca-Cola Indonesia Fauziah Syafarina Nasution, Frontline Marketing Director of Coca-Cola Indonesia, Fitriana Adhisti, and of course, Bobby Saputra aka @supercoolben!

1. A Genuine Connection is Highly Needed by Gen Z

The launch of the Share a Coke campaign by Coca-Cola.

Living in a digital world makes Gen Z interact more in the virtual realm, from commenting on social media, chatting, and much more. Even though they are connected, they also need real connections, where people can meet face to face.

This authentic and genuine connection is also very important for Bobby Saputra. The person whose real name is Ben Sumadiwiria revealed that he needs to connect with his friends every day.

I think we all need connections with many people. I myself often interact with my friends every day, not knowing which ones are truly genuine and which are fake. We interact with them every day to know which ones are really real.

He added jokingly, "If they have a private jet, then they are real friends."

Coca-Cola itself wants to understand the character of Gen Z more deeply. According to a survey, 72% of Gen Z, even though they live in a digital world, still need authentic and genuine connections like face-to-face interactions and storytelling with one another.

Fitriana Adhisti, Frontline Marketing Director of Coca-Cola Indonesia said, "In this digital era, celebrating authentic connections is equally important. The Share a Coke campaign reminds us that the best memories can be created when we gather together. Spontaneous moments filled with laughter and togetherness, which can perhaps be enjoyed while sipping a bottle of Coca-Cola's freshness, can become one of the essential essences of daily life."

According to Fauziah Syafarina Nasution, or fondly called Ririn, the Share A Coke campaign is one of Coca-Cola's iconic campaigns that was first launched globally in 2011. This campaign itself appeared in Indonesia in 2015 and was a hit back then. After 10 years, Share a Coke is back with a different vibe and definitely leveled up to provide a fun, interactive, and memorable experience.

2. What Are the Excitements of Share a Coke?

The launch of the Share a Coke campaign by Coca-Cola.

It's time for you to join the excitement of hunting for these more personalized Coca-Cola packages. Find over 190 names and greetings on Coca-Cola cans & bottles at various minimarkets, supermarkets, fast-food restaurants, e-commerce platforms, cinemas, and various hangout spots for young people, available all over Indonesia.

Moreover, for those who still can't find your name on Coca-Cola packaging, don't be sad! Because the Share a Coke Personalisation Hubs will be present in Jakarta, specifically at the Literacy Park on April 18, 2025, followed by appearances in Bandung and other cities. The experience will definitely be fun, on the spot, and interactive. At this event, you can have a Coca-Cola can personalized with your own name.

Maybe some of you are still wondering why your name isn't there? But we don't want to leave our friends behind. So, we hope you come to our activation at the Literacy Park or to our activation with other partners," continued Ririn.

Responding to the question about his name on the Coca-Cola packaging, Bobby Saputra added, "Seriously, can my name be found on a Coke package? It's so iconic! Coke has been my loyal companion during my relaxing hangouts, and 'Share a Coke' is really perfect for creating real moments that can be shared."

The excitement of this experience campaign can also be felt throughout Indonesia, because Coca-Cola still has other fun activities, namely the exciting lottery program behind the bottle caps (Under-the-Cap Promotion)! The total prizes are amazing, worth billions of rupiah!

You can get instant prizes or a chance to win the national raffle (National Raffle). It's super easy: just buy a 390ml or 1L PET bottle of Coca-Cola, find the unique code under the cap, scan the QR code on the packaging to enter the promo site, and then submit the unique code. For more interesting information, visit the official website of the 'Share a Coke' campaign. The website will be accessible starting April 18, 2025, along with the program running from April 18 to June 30, 2025. Don't miss out!"

�Coca-Cola hopes this campaign can be accepted by anyone. Because this campaign brings personalization and we have a big prize that is not drawn. Maybe friends can check the details on the website starting April 18. Everyone can access it, can see what the prizes are, it will definitely be very interesting, � concluded Ririn.

(kpl/wri)