Kapanlagi.com - After the success of the Summarecon Mall Bekasi (SMB) Phase 1 project, PT Summarecon Agung Tbk (Summarecon) officially inaugurated the start of the construction of SMB Phase 2 on Thursday, September 28, 2023. Since its inauguration on June 28, 2013, this shopping center located in the heart of the Summarecon Bekasi area has become one of the leading entertainment and lifestyle centers in Bekasi city.
Various diverse activities such as Pasar Senggol Food Festival, Bekasi Coffee Week, Moshi Moshi, Bekasi Shoes Exhibition, children's games, and music concerts, SMB is more than just a shopping center for family shopping convenience but also a community shopping center. After competing with the impact of the pandemic, SMB's visitation rate reached 70% in 2022 and now in 2023 it has doubled the number of visitors compared to the previous period.
Credit: Personal Document
The response from the community to the development of SMB has been very good, and the tenants have also benefited from the operational impact on renters, as evidenced by the increasing demand for rental space from tenants. In addition to being evidence of retail recovery, this also makes Summarecon increasingly optimistic about starting the development of UKM Phase 2.
"Summarecon is now ready to build SMB Phase 2. In this development, we are not just expanding the mall area, but also identifying shifts in consumer behavior post-pandemic. Therefore, in this development, we bring various innovations to create a new customer experience," said Adrianto P. Adhi, President Director of PT Summarecon Agung Tbk.
"Embracing a more modern concept, accommodating the needs of consumers and communities, and presenting various renowned tenants, it is hoped that SMB Phase 2 can provide a more enjoyable experience for visitors and make SMB a one-stop shopping and healthy living mall," concluded Adriano.
Credit: Personal Document
Perfecting the concept developed in the previous stage, SMB stage 2 will meet the needs of the upper middle class with the presence of various fashion and F&B tenants from well-known international and local brands, totaling 220 tenants. Not only that, innovation is also present through the latest area in the form of a rooftop that will bring Sports & Wellness including Gym, Badminton, Futsal, Basketball, Tennis, Olympic Pool, Kids Pool, Leisure Pool, and Spa.
Visitors can explore the concept of dining areas that offer a variety of international and local dishes in an open space (alfresco dining). Summarecon Mall Bekasi is located in a strategic location in Sentra Summarecon Bekasi, Jl. Bulevard Ahmad Yani, Bekasi, which is easily accessible, approximately 10 minutes via the Jakarta-Cikampek toll road towards the KH. Noer Ali Flyover access.
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