The Meaning of Yellow in Psychology and Its Use in Product Design

Kapanlagi.com - Various colors in this world are believed to have their own meanings, including the color yellow. It's no wonder if you are now curious about the meaning of yellow. Especially if you have a high interest in that color.

The meaning of yellow is synonymous with something cheerful. It is often considered a striking color because it is bright and associated with the color of the sun. In addition, there are various interpretations of the meaning of yellow.

The meaning of yellow can also vary for each country. This may be influenced by the existing culture. For example, in Indonesia, yellow is synonymous with the symbol of death, while in China, it tends to be associated with sexuality.

Well, considering the many meanings of yellow in various versions, it doesn't hurt to learn more about them. Knowing the meaning of colors can also help you in branding a product. Therefore, let's directly read the following explanation.

1. Meaning of Yellow in Psychology

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The meaning of yellow in psychology refers to the happiest and most eye-catching color. In addition, this color is also considered to be associated with extroverts. Extroverts themselves, according to the Indonesian Dictionary, have the meaning of people whose interests are directed entirely towards what is outside themselves and not towards what is in their own thoughts and feelings; people who are open-minded.

It is not surprising that this color is used by people who want to attract attention. Its easily noticeable color makes the wearer easily seen when in a crowd.

In addition, the meaning of yellow can also bring warmth, happiness, or a desire to play. This means that this color also contains strong meanings of optimism, enthusiasm, and cheerfulness.

As a color that is referred to as the color of the sun and appears natural, yellow is considered to stimulate mental and cognitive activities.

It is also important to know that the aura of the color yellow is beneficial for logical and analytical reasoning. You can observe people who like the color yellow around you, they are likely to be wiser and more intelligent academically. They may also be more creative and skilled at generating original ideas.

2. Meaning of Yellow Color for Branding Products

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Colors indeed have meanings in psychology, as mentioned earlier. Therefore, the selection of colors in branding products is important to attract potential customers.

The knowledge about the meaning of yellow color that you have understood in the explanation above can be applied in product design. Once again, yellow color is identical to the color of the sun and is considered as a bright and cheerful color.

Because of its brightness, yellow color is easily visible, even from a distance. That is also the reason why yellow color is often chosen as a traffic sign. In addition, yellow color is also a symbol of caution, which is used in traffic lights, safety jackets, police safety belts, and dangerous areas.

In product advertisements, the meaning of yellow color can be used to communicate energy full of cheerfulness, friendliness, and happiness. Yellow color can also be associated with mental clarity and intelligence. Moreover, yellow color is also eye-catching or easily attracts attention through the eyes.

If you have a product that has such an image, yellow is a suitable choice for its design. For example, you can observe several famous yellow-colored product logos.

3. Meaning of Yellow Color in Various Countries

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The meaning of the color yellow from a psychological and product marketing perspective has been discussed before. Now, you also need to understand its meaning based on the culture in various countries. The meaning is usually influenced by history or deeply rooted culture. To understand it better, please read the following explanation.

In Western countries, referring to Europe, America, and Australasia, a yellow ribbon is usually a symbol of a woman's hope for a man (partner) who is away at war.

Meanwhile, in Japan, the color yellow has a philosophy as a symbol of bravery.

The meaning of yellow color in China symbolizes something of a sexual nature. So don't be surprised if adult films in China are called yellow films instead of blue films like those known in Europe and America.

Perhaps you already know that in Indonesia, the color yellow is synonymous with death. Usually, families who have lost a member will hang a yellow flag as a symbol of mourning.

Interestingly, this meaning is not only found in Indonesia, KLovers! The same meaning also applies in Mexico. There, the color yellow is also associated with death.

It's different in Germany. The philosophy of the yellow color is actually a symbol of betrayal during Hitler's era.

Well, KLovers, that's the explanation of the meaning of the yellow color in various versions that you need to know.

(kpl/gen/ans)