The Significant Role of Pegadaian in Liga 2 2024/2025, Not Just a Regular Competition Sponsor

Kapanlagi.com - The Pegadaian Liga 2 2024/2025 competition was lively, with PSIM Yogyakarta successfully becoming the champion and promoting to Liga 1 after an 18-year wait. This success shows that hard work and the right strategy can yield significant results, just like managing valuable assets.

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Back to the original topic, the Pegadaian Liga 2 2024/2025 also serves as a platform for many talented young players to shine. The opportunities for them to play have increased thanks to regulations that limit each club to only three foreign players. This rule provides more space for local talent to develop and showcase their best abilities on the field.

Young players like Figo Dennis at PSIM Yogyakarta, Fafa Sheva at PSPS Pekanbaru, and Frengky Missa at Bhayangkara FC have shown rapid development throughout the competition. In addition to producing new stars on the field, the Pegadaian Liga 2 2024/2025 also brings positive impacts off the field. Not only do football fans enjoy the excitement, but also MSME players who feel the benefits from the increased economic turnover during the league.

1. Reasons for PT Pegadaian to Become a Liga 2 Sponsor

What happens on and off the field aligns with the goals of PT Pegadaian as it returns to be the main sponsor of the Pegadaian Liga 2 2024/2025. Previously, Pegadaian also played a role as the main sponsor in the 2023/2024 competition season, demonstrating its commitment to supporting the development of national football while also providing economic impacts for the community.

One of the reasons PT Pegadaian decided to continue being a sponsor of Liga 2 is that the competition aligns well with their vision and mission. Pegadaian wants to provide broad benefits to the community, especially the MSME industry.

"Alhamdulillah this year Pegadaian has been given the opportunity to be the main sponsor. This is a blessing for us, because Pegadaian is very close to the lower middle class community, so it fits perfectly that there is Liga 2 and Pegadaian is there," said the President Director of PT Pegadaian, Damar Latri Setiawan, about the reason PT Pegadaian became the sponsor of Liga 2 2024/2025.

Damar stated that Pegadaian's role as the main sponsor of Liga 2 creates a positive impact on the growth of Indonesia's economic sector, particularly for micro, small, and medium enterprises (MSMEs).

"Pegadaian is close to MSMEs, so every time there is a match, MSMEs also feel the impact because they sell there. This improves the economy even more. This is in line with Pegadaian's vision as one of the drivers of financial inclusion in Indonesia," he said.

PT Pegadaian's commitment to supporting Indonesian football does not stop at its role as the main sponsor. According to Damar, Pegadaian also channels various social programs through Environmental Social Responsibility (TJSL). This program includes efforts to maintain the cleanliness of stadiums, manage waste banks, plant trees, develop pawnshop agents, and conduct coaching clinics for young footballers in several cities in Indonesia.

"We hope that Liga 2 will continue to improve and this collaboration will continue in the coming years for Pegadaian to keep supporting Liga 2," said Damar.

2. Clean Beautiful Stadium Program

One of the great programs by PT Pegadaian throughout Liga 2 is the initiative titled 'Clean Beautiful Stadium'. This environmental campaign raises awareness among supporters who come directly to the stadium about cleanliness and taking care of their beloved club's home assets.

Fans voluntarily collect litter scattered in the stands after the match, as seen at Mandala Krida Stadium, Yogyakarta.

The 'Clean Beautiful Stadium' activity is expected to have a positive impact on the surrounding environment and the parties involved to be more concerned about environmental cleanliness.

The caretaker coach of PSIM Yogyakarta, Erwan Hendarwanto, strongly supports the program promoted by Pegadaian as the main sponsor of Liga 2. According to him, it is high time that stadium cleaning activities become a culture among Indonesian supporters.

"I think this is a pretty good culture to maintain, meaning our supporters are becoming more concerned with the facilities that the stadium has," said Erwan Hendarwanto to Bola.com, Friday (31/1/2025).

From Bola.com observations, at every match, trash bags with the Pegadaian logo have been placed at various points around Mandala Krida Stadium. Attendees are asked to dispose of their trash in the designated places. This activity has been successfully implemented from the group stage to the top 8 of Pegadaian Liga 2.

3. Nurturing Joy from the Field

Yes, the story of the Pegadaian Liga 2 2024/2025 has come to an end. There are teams that are smiling broadly because they have been promoted to Liga 1, namely PSIM Yogyakarta, Bhayangkara FC, and PSPS Pekanbaru. However, there are also teams that are gloomy because they will be relegated to Liga 3.

There are also interesting stories from the stands of Liga 2 that are hard to forget this season. The enthusiasm of supporters in the Pegadaian Liga 2 is always extraordinary. It is not uncommon for the stadiums in this second-tier league in Indonesia to be filled with supporters.

Similar stories, or even more interesting ones, are hoped to return in the next season of Liga 2. This second-tier competition in the country is expected to always nurture and present unforgettable stories from the green field.

(kpl/glo)