Kapanlagi.com - Maverick is one of the efforts made by Kapanlagi Youniverse to attract readers' interest. Moreover, the reading interest of Gen Z is still relatively low.Â
According to VP Marketing Communications KLY Youniverse, Adam Saputra, Maverick is presented as the company's effort to get closer to the Gen Z audience. And it has been implemented in the Merdeka.com digital media platform
"Gen-z, we only have 31 percent (of the audience). That's what makes us interested in (presenting maverick). Because out of 112 million readers, we have active users, so we have to make changes gradually. We want to renew the way people read digital media," said Adam at the IdeaFest event at JCC Senayan, Friday (29/9/2023).
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Kapanlagi Youniverse's Effort to Attract Gen Z's Interest in Reading News / Credit Photo: KapanLagi.com/Bayu Herdianto
Adam explains that Gen Z is more interested in seeking information through social media, without opening conventional media. That is the challenge for Adam, by introducing Maverick to make them more interested in accessing information on social media.
"Maverick is how we present content like on social media but still within the online news platform," says Adam.
Kapanlagi Youniverse's Effort to Attract Gen Z's Interest in Reading News / Photo Credit: KapanLagi.com/Bayu Herdianto
Just for information, Maverick displays articles and news content with User Interface (UI) or visual appearance of products that connect the system with users. This system is usually in the form of a website, application, or others that contain designs, colors, and fonts that are designed as attractive as possible.
"We start with merdeka.com first, then we will roll out to all other KLY Youniverse media platforms," says Adam.
"Maverick is also a win-win solution for (companies) who want to display their ads on our platform because advertisements appear on every last 3 pages," adds Adam.
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