Through #SoKlinEmpowHERment It’s Time to Be Your Best Version as a Woman, How to Do It?

Kapanlagi.com - Being your best version as a woman is not just about meeting social standards or the expectations of others, but about self-development and reaching the maximum potential within you. When you recognize and develop your qualities and abilities, it will make you feel more confident in navigating various aspects of life, both personal and professional.

When you inspire yourself to grow, you can also inspire others, especially the women around you, to do the same. By focusing on self-development, you will find it easier to achieve personal and professional goals. Interestingly, the positive impact of improving your own quality also contributes to women empowerment and gender equality too!

The good news is, #SoKlinEmpowHERment invites women to become their best version. They present this through an event titled The Art of Balance: Be Your Best Version as a Woman which recently took place in Bandung and Surabaya. This event, attended by the SoKlin Moms community, aims to support women in finding the best version of themselves.

As is known, women often play dual roles, being both mothers and career women. According to BPS data, as of February 2024, the labor force participation rate for women is 54.41%, an increase of about 1% compared to last year. The number continues to rise after the pandemic. This proves that women's participation in the workforce continues to increase.

1. #SoKlinEmpowHERment Campaign Inspires Many Women

Well, through #SoKlinEmpowHERment, SoKlin organizes various inspirational activities for women to become their best selves. One of them is an Inspirational Talkshow with TikTok Indonesia. In collaboration with TikTok Indonesia, participants receive a lot of information and the latest trends.

This activity also encourages women to maximize their personal branding as content creators on social media. As a result, women, especially mothers, who attended the event are motivated to be more creative in creating profitable content that also inspires other women!

On the same occasion, Nadia Prederica also attended as a speaker in the Inspirational Talkshow at the event. The woman known for her content The Hartono’s Family shared her strategies for being a mother with various roles. According to this mother of two, it is important to maintain balance so that all roles can be performed optimally.

“First, divide the tasks with your husband. We always try to work together in managing the house and the children. For example, when I am busy with work or creating content, my husband takes over household chores or takes care of the children. Likewise, the other way around. Cooperation like this is very important to maintain balance,” she stated.

Nadia continued, “Second, time management is very important. I create a structured schedule to ensure that everything gets enough attention. I allocate time for work and content when the children are napping or when there is free time. This way, I can stay focused on the family when they need my attention.”

“Third, I always look for the right solutions to make household chores easier. For example, for laundry, I always trust SoKlin Softergent; now there’s a new variant that I really like, SoKlin Softergent Double Perfume Freesia Peony,” she added.

2. SoKlin Softergent Double Perfume Freesia Peony, SoKlin’s Latest Product!

SoKlin Softergent Double Perfume Freesia Peony itself is the first detergent plus softener in Indonesia with double the perfume inspired by world-class fragrance and the scent of freesia and peony flowers. In addition to offering fragrance, this latest innovation from WINGS Care is also capable of cleaning stubborn stains on clothes two times cleaner, softening two times more, and has been proven to provide long-lasting fragrance for up to 21 days.

According to Joanna Elizabeth Samuel, Marketing Manager of the Fabric Care Category at WING Group Indonesia, "We see that consumers, especially mothers, are becoming more discerning in choosing products that benefit them. They are not just looking for affordable products, but are also increasingly mindful of the composition and added value of a product.”

Joanna added, “SoKlin, as the number one detergent in Indonesia, continues to innovate in line with trends and meet consumer needs. SoKlin Softergent is the first detergent in Indonesia that combines the benefits of detergent plus softener in one solution. Equipped with a double perfume formulation inspired by the scent of luxurious world-class perfumes, the scent of freesia and peony, we are optimistic that this product will enliven the detergent market and become a new favorite among the people in Indonesia.”

Not only that, at the same event, a Digipreneur Workshop was also held. Each participant present received a challenge from SoKlin to create a video content on TikTok with a maximum duration of 30 seconds. Three participants with the best videos received exciting prizes from SoKlin.

SoKlin also provides space for moms to grow into versatile women, such as becoming affiliates. Well, for SoKlin Moms who want to become SoKlin affiliates, please contact via DM on Instagram @soklindetergent

The activities are even more complete with the Perfumery Workshop. “The characteristics of the perfume in the new SoKlin Softergent Double Perfume are fruity floral woody. The scent is inspired by Fine Fragrance from world-class luxury perfumes. This fragrance also fits the color of the 'pink' variant with a floral bouquet, looking modern and refreshing, making the laundry moment more enjoyable,” said Kusmajadie Prasetija, a Fragrance Expert who attended the event.

He added, “The scent is suitable for all moments because it provides a joyful, energizing, and relaxing sensation when inhaling its fragrance. If you want to combine it with a body spray fragrance, it can be mixed with all scents, especially those with fruity, floral, or woody aromas.”

That is the variety of excitement that the participants experienced. Not only does it provide new experiences and insights for mothers who play various roles, but it also introduces the latest product, SoKlin Softergent Double Perfume Freesia Peony, with a luxurious scent and a cleaner formula. Don’t forget to follow Instagram @soklindetergent to stay updated on the latest exciting activities and other SoKlin products!

(kly/tmi)