Amazing JKT48 Fans! Shopee Live Erigo Breaks Record with Sales Revenue of 5 Billion in Less Than 10 Minutes!

Kapanlagi.com - Talking about Erigo, some people must be familiar with this local fashion brand that is a pride of our country.Erigo, which has successfully brought its products overseas, never stops giving surprises and new innovations for the Indonesian people.

Now Erigo has achieved a new milestone by presenting a live streaming session on Shopee Live and collaborating with Raffi Ahmad! The long journey with Shopee has motivated and encouraged Erigo to develop its business.

With the advantages and wide reach that Shopee Live offers, today, Erigo, together with Raffi, successfully broke the sales record of 5 Billion in less than 10 minutes! How is that possible? Here's the success story!

Raffi Ahmad: Top Mantap Is The Best

Just starting a special live shopping session from the Erigo Store channel on Shopee Live, the enthusiasm of loyal Shopee users was extraordinary to the point that Raffi shared the good news through a social media download from @raffinagita1717 with the caption "TOP MANTAP IS THE BEST 5 Billion in less than 10 minutes with @erigostore / @shopee_id Alhamdulillah <3"

Through the video download, we can see shouts of happiness, not only from Raffi Ahmad but also from Muhammad Sadad, the owner of the local brand Erigo, and Zee, one of the JKT 48 members. The amazing achievement in the first 10 minutes with high sales revenue of 5 Billion turned out to be special on Shopee Live, and the exclusive limited edition Erigo x JKT Zee products also sold more than 33,000 units.

The enthusiasm and positive response from Shopee users, AA Raffi fans, and Erigo product lovers greatly supported the live shopping session on Friday (18/8) yesterday. Interesting promotions were shared by Erigo during the live shopping session on Shopee Live. Erigo offers a variety of products ranging from Hoodies, Shirts, and T-shirts with various styles to meet every Shopee user's preferences, especially with special promotions, 50% discount only on Shopee Live. Shop the Cheapest and Most Complete on Shopee.

From Batik and Ikat Brand to Casual Fashion

Erigo itself is a local brand engaged in the fashion industry and was founded by Muhammad Sadad in 2013. Initially, this business started in Sadad's apartment studio in Depok, where there were no permanent employees or a team at that time.

Previously, Erigo carried the concept of Batik and Ikat themes through its products. However, one year later, seeing the rapidly moving fashion trend and the increasing competition, Erigo revamped its brand identity by adopting the Casual Fashion theme, which has introduced Erigo to a wider audience until now.

It is not the first time that Erigo, together with Shopee, has brought extraordinary news since joining in 2017. Previously, Erigo also collaborated with Shopee and brought glory to the nation as the representative of Indonesian works in the largest fashion show, New York Fashion Week, in 2021.

Even Erigo always participates in every Shopee's Twin Digits campaign and often becomes a favorite brand in various Shopee's annual major campaigns. Together with Shopee's Export Program, 2020 also marked the beginning of Erigo entering the global market, such as Malaysia, Singapore, the Philippines, and Thailand.

It is no wonder that various initiatives that Erigo has made together with Shopee have made it a brand that is increasingly known and proven by the achievement in this Shopee Live session, which is truly delightful. The support from Shopee users, who are loyal consumers of Erigo, is very evident in welcoming Erigo's exclusive collection with Shopee in this Shopee Live session.

Supported by Shopee Since the Beginning of Selling

Since the beginning of selling on Shopee, Erigo has felt the support from Shopee, which is always innovating to maximize the potential of local sellers in developing their businesses. Starting from the presence of a series of attractive promos, thematic campaigns, to interactive features like Shopee Live.

Seeing the popularity of live shopping as a tool for shopping for various needs, increasingly favored and demanded by the community, Erigo is increasingly focused on developing its strategy in the realm of Shopee Live. In this live session, together with Raffi Ahmad, Erigo seems to prove its seriousness in developing its business through live shopping, especially on Shopee Live.

Through the extraordinary achievements that Erigo has achieved on Shopee Live, it is in line with the latest report from Populix entitled "Understanding Live Streaming Shopping Ecosystem in Indonesia" which examines the behavior and attitudes of users shopping online using live streaming features. It concluded that Shopee Live is the most frequently used live streaming platform for online shopping, far surpassing its closest competitors.

Where, 69% of respondents chose Shopee Live as the most frequently used live streaming feature by the Indonesian community, above its competitors such as the new player TikTok Live which is far behind with 25%. Shopee Live is also the most remembered live streaming feature by the Indonesian community with 60% of respondents, while TikTok Live as a new player only received 30% of the vote.

Populix data also shows that Shopee Live is the most frequently used live streaming feature for buying Fashion category items with 79% of respondents choosing Shopee Live, which makes TikTok Live as a new player unable to keep up with 44%.

Even the data also shows that Shopee Live occupies the first position in the favorite brand/feature indicator of live streaming, where Shopee Live is the main choice of respondents (66%), while TikTok Live (28%) has not been able to catch up with its lag.

With Shopee Live still occupying the first rank in most indicators on the competition map of live streaming features, followed by the bombastic achievements that are also felt by local brands like Erigo collaborating with top celebrities this time, it is very exciting to watch.

In fact, the excitement of the episode to achieve new achievements on Shopee Live is not yet over. Surely this is a healthy competition that can provide motivation and spirit. What other exciting live sessions will there be? Keep waiting and don't miss out on all the 50% discount promos on Shopee Live, the Cheapest and Most Complete Shopping on Shopee.

(kly/tmi)